Write & Promote Your Personal Book


Just about anybody could make an e-book—that’s the most effective issues about them.

They’re additionally a brilliant accessible digital product to promote on-line as a result of they are often made on a small price range or a giant price range.

The trick with ebooks is, it is advisable have one thing to jot down about. One thing that your viewers needs to know extra about that they wish to get from you.

So for those who’re educated or skilled in a particular space, then you have already got place to begin! However even for those who don’t suppose you could have sufficient information or expertise on a subject to make and promote ebooks about it, don’t fear. There are nonetheless different choices and it’s nonetheless potential so that you can make ebooks and promote them on-line.

Able to get began? Let’s dive in.

Book Concepts: What Can Ebooks Be About?

Ebook Ideas What Can Ebooks Be About

The most effective half about making an e-book is that ebooks can basically be about something. So long as there’s a demand for the subject the e-book is about, then it’s value creating!

Most individuals have sufficient expertise and information in a specific space that they will flip it into an e-book. You may make an e-book a few matter associated to your job, your passion, and even in regards to the meals you wish to cook dinner or the workout routines you love to do. The probabilities are just about countless.

Plus, you don’t even have to be an knowledgeable or have any {qualifications} associated to your e-book’s matter to jot down and promote one. As long as you’re sincere together with your viewers and allow them to know up entrance that you just’re not an knowledgeable and that your e-book relies purely by yourself opinions and/or experiences, you received’t be deceptive them.

So, these are some e-book concepts to get your thoughts going:

  • Write a information about research ideas for individuals who be taught data the identical manner you do
  • Make an e-book stuffed with recipes from your loved ones or your tradition
  • Create a sequence of journey information ebooks about locations you’ve been with suggestions and assets
  • Create an e-book of worksheets that educators can use of their school rooms
  • Make an e-book with directions on the right way to execute advanced code and web site growth
  • Make an e-book of printable video games or worksheets for adults or youngsters
  • Create an e-book information stuffed with ideas for rising all types of crops
  • Write an e-book information for restoring vintage furnishings
  • Promote digital novels appropriate for eReaders just like the Amazon Kindle or Kobo

These are only a few concepts to start out off with—they may apply to you or they may not, however they simply display how versatile e-book content material might be.

The subject of your e-book might be very area of interest—it doesn’t must be one thing that everybody would purchase—as a result of you may attain a a lot bigger viewers since your product is mainly accessible worldwide. This lets you hone-in on a slim area of interest and also you’ll nonetheless have a big inhabitants to promote to.

Make an Book

How to Write an Ebook

Let’s get into the nitty-gritty particulars of the right way to really make an e-book.

There are two elements to creating an e-book: The content material of the e-book and the design of the e-book. Let’s look extra intently at each sections.

Write Book Content material

There are a couple of methods you may create the written content material to your e-book:

  • Write it Your self: Since your e-book will probably be about your experiences, expertise, or information, it is sensible to jot down it your self! What’s higher for the reader than to get the data straight from the supply. It is a good possibility for those who at the least have some writing expertise and primary grammar and punctuation information. In spite of everything, you need your e-book to be as skilled as potential so some information of grammar and punctuation goes a great distance. For some assist, use Grammarly to catch errors you in any other case wouldn’t have seen.
  • Rent Writers: Should you aren’t a assured author otherwise you don’t have the time to jot down your e-book, rent a author! This fashion you may relay all the data you need them to cowl they usually can craft it right into a well-written e-book. You will discover writers in so many alternative locations on-line, together with iWriter, Upwork, Fiverr, and FreeUp.
  • Compile Interviews, Analysis & Case Research: The content material of your e-book doesn’t at all times must be your personal writing—you may mix content material from a number of completely different sources like interviews, analysis, case research, and even testimonials and quotes. You’ll must have the suitable permissions to incorporate any copyrighted work in your e-book and also you’ll additionally must correctly reference and cite any work that’s not your personal, nonetheless, it could actually add numerous worth to your e-book to incorporate opinions, insights, and knowledge from different business specialists.

A Notice on Copyright & Plagiarism

This final level brings us to an vital matter: Copyright and plagiarism.

When creating content material to your e-book (each written content material in addition to visible content material), it have to be created by you or you could have the suitable permissions to function another person’s in your e-book, and/or you could embody the correct citations so that you don’t plagiarise others’ works or infringe anybody’s copyright.

Should you’re unsure whether or not a piece is copyrighted or whether or not you want somebody’s permission to incorporate it in your e-book, err on the aspect of warning and ask them for his or her permission in any case. It’s higher to be protected than sorry.

We’re not certified authorized specialists so we will’t give any official recommendation on this matter, nonetheless, we propose that you just do your personal due diligence to make sure that your e-book isn’t plagiarizing the work of others and that it’s fully unique to you. You’ll be able to run your written content material via a instrument like Copyscape to make sure that it doesn’t match with any present content material on the web, and likewise for those who do rent a author or use inventory photographs in your e-book, be sure you have the suitable permissions to have the ability to use that work in a product that you just’re going to be promoting and ensure their work is unique and doesn’t plagiarize anybody else’s.

Design an Book

There are additionally many alternative methods you may design an e-book, both your self through the use of various kinds of software program, or you may rent knowledgeable to make one for you.

If you wish to make an e-book your self, you should utilize these software program choices to truly design your e-book:

  • Canva: Canva is a very good possibility for newcomers who don’t have a lot design expertise. They’ve a number of completely different e-book templates to select from you could customise and add your personal unique content material into. Should you’re in search of a very fast strategy to get began with a software program that’s straightforward to get the cling of, try Canva.
  • Adobe Photoshop/InDesign/Illustrator: When you’ve got slightly extra design expertise, you should utilize Adobe Photoshop, InDesign, or Illustrator to create your e-book as a substitute! This selection requires information of the packages so you already know what to do and the right way to do it, but it surely offers you much more freedom to create an e-book design fully distinctive to you since you’ll be making it from scratch. Should you’re already conversant in Adobe instruments, that is most likely possibility for you. Should you don’t know the place to start out, you may try Photoshop, InDesign, or Illustrator lessons on Skillshare.
  • Artistic Market: This selection is the very best if you need a mixture between having the liberty to design a customized e-book whereas it additionally being simpler than making one fully from scratch. On Artistic Market, you will discover e-book templates you could customise in software program packages like Canva or Adobe InDesign so you may plug your content material right into a template and transfer on. It makes it insanely easy but additionally very professional-looking so your e-book may have the very best probability at success.
  • Use a Textual content Doc: Or, preserve it tremendous easy and simply make your e-book in a textual content doc. Most ebooks are PDF information in any case (we focus on this extra within the “ Save Your Book” part down beneath) so for those who simply wish to write your e-book in Phrase, Pages, or a Google Doc, then do this! It’s a pleasant expertise to your e-book reader to buy an e-book that’s been thoughtfully designed with photographs, illustrations, and different visible belongings, however in the end in case your viewers needs to learn what you need to say, then give it to them in a plain textual content file. Do what works for you!

And eventually, for those who don’t have the know-how or time to design your personal e-book, you may at all times rent another person to do it for you! Discover e-book designers on freelance platforms like Upwork, Fiverr, or FreeUp to take the design means of your palms.

How A lot Does it Price to Make an Book?

How Much Does it Cost to Make an Ebook

The most effective half about ebooks is that they’re fairly cheap to make. You might go all-out and rent writers and designers to create your e-book and even buy premium inventory images for those who needed, however you don’t must! There are such a lot of assets on the market that may provide help to cobble collectively a very professional-looking e-book with out having to pay lots to take action.

It’s due to this that ebooks are literally a very nice budget-friendly ecommerce product. Should you’re beginning a enterprise on a price range and wish a reasonable product to make, ebooks is usually a actually good possibility! Should you actually wish to, you may make an e-book with out spending any cash.

However you probably have a price range to make your e-book merchandise, these are a few of the prices which may come up:

  • Hiring Writers: On platforms like Upwork, it prices round $20-$40 per hour to rent a author, typically even $125 per hour.
  • Hiring Designers: Hiring a designer on a platform like Upwork to make an e-book for you may price anyplace from $35-$65 per hour.
  • Paying for Software program: If you wish to make your personal e-book, you’ll probably want software program like Canva (can be utilized without cost, however to entry all options you’ll want a Professional account which begins at $9.95 per thirty days) or Adobe Photoshop, InDesign, or Illustrator (every price $20.99 per thirty days, or select the $52.99 per thirty days plan to entry all Adobe apps).
  • Buying Templates: To create your e-book from a template, Artistic Market provides a variety of choices, with most costing about $16-$40 for a industrial license. Be sure you buy the suitable license although based mostly on what number of ebooks you propose to promote.
  • Buying Inventory Images: So as to add inventory images to your e-book, you should buy them from quite a lot of completely different sources like Artistic Market or any of those listed in our 200+ Graphic Design Sources article. A single photograph can price anyplace from $2-$10 or extra, and a bundle of images can price round $20-$40 or extra. Once more, be sure you buy the suitable licensing possibility.
  • Outsourcing Customized Graphic Design: To get customized photographs or illustrations made by a graphic designer, you’re anyplace from $20-$60 per hour.

Format Your Book

Whereas all ebooks shall be completely different relying on their matter and content material, most ebooks have the same formatting construction like this:

  • They begin with a canopy web page
  • Adopted by an introduction web page
  • Adopted by the Desk of Contents
  • Then they embody the e-book’s content material, separated into chapters
  • And eventually, they finish with a concluding web page
  • Someplace at the start or finish, they normally even have a authorized web page detailing any related phrases and/or copyright utilization warnings

Your Book Doesn’t Simply Must Be an Book: What to Embody in Your Book

How to Create an Ebook Step by Step

When most individuals consider an e-book, they consider it being an all-text doc that the person reads off their digital gadget. The primary benefit with ebooks, nonetheless, is that they’re a lot extra versatile than bodily books as a result of you may add different digital belongings to them! They don’t simply must be made up of written content material, they are often made up of all types of different content material, too.

Make your e-book as enjoyable, attention-grabbing, informative, interactive, useful, and fascinating as potential by including:

  • Worksheets: Particularly in case your e-book is academic otherwise you need it to be interactive—embody worksheets! You may make your personal worksheets or discover worksheet templates on Artistic Market.
  • Video Content material: You’ll be able to add movies to your ebooks! Or at the least, you may hyperlink out to video assets that your readers would possibly discover useful.
  • Hyperlinks: Embody hyperlinks to assets that your readers have to learn about, or to assets that can assist amplify their studying expertise.
  • Pictures: Don’t overlook so as to add photographs to your e-book for instance it and make it attention-grabbing to your customers! Create your personal, buy photographs from Artistic Market, or rent a designer to make photographs for you.
  • Quotes: If it’s related, add quotes to your e-book! It enhances it, illustrates it, and may preserve your readers in the suitable state of mind.
  • Name-to-Motion Buttons: And eventually, don’t overlook so as to add call-to-action buttons to encourage your readers to take additional motion. Often, call-to-action buttons carry customers to a product web page if you need them to make a purchase order out of your website, however your calls-to-action may additionally encourage customers to enroll to your electronic mail checklist, try your new merchandise, comply with you in your social channels, be part of your group’s group, or anything. Simply attempt to prolong the person’s expertise previous your e-book and into your gross sales funnel so that they keep in your ecosystem.

Save Ebooks

The file sort you save your e-book as is vital as a result of it’s going to impression whether or not your e-book shall be accessible to your readers.

There are some file sorts that may be accessed on many alternative units, nonetheless, some file sorts can solely be accessed on particular units. For instance, PDF and EPUB file sorts might be accessed on most units, nonetheless, different file sorts, just like the AZW file sort, are particularly made for ebooks revealed on particular eReaders.

For a extra in-depth have a look at all of the completely different file sorts that ebooks might be revealed as and which publishing platforms these ebooks are appropriate with, try the Comparability of E-Ebook Codecs Wikipedia web page.

That being mentioned, these are the most well-liked e-book file sorts to get began with:

  • PDF: This is without doubt one of the commonest and simply recognizable file sorts and it’s perfect for ebooks as a result of it’s appropriate with many alternative publishing platforms and it’s not editable by the customers that obtain it (except you put it aside as an editable PDF, which might be helpful for digital worksheets, for example). Most software program decisions you could make your e-book on (like Canva or Adobe) ought to provide the possibility to save lots of your e-book as a PDF or you should utilize e-book software program converters on-line.
  • EPUB: This file sort was made particularly for ebooks, and it’s generally used as a result of it’s appropriate with so many alternative publishing platforms. Because the Comparability of E-Ebook Codecs Wikipedia web page says, this file sort might be learn by the Kobo eReader, BlackBerry units, Apple Books, the Google Play Books app, Barnes & Noble Nook, Sony Reader, Adobe Digital Editions, FBReader, PocketBook eReader, the Mozilla Firefox add-on EPUBReader, and lots of different studying apps. To save lots of your e-book as an EPUB file sort, you should utilize e-book software program converters on-line.
  • iBooks: That is the optimum file sort to make use of for those who’re promoting an e-book on Apple’s Books library, but it surely’s not appropriate with another publishing platform, so if you wish to promote your e-book elsewhere then this isn’t the file sort to go for. It can save you your e-book as an iBooks file sort with the free iBooks Writer e-book software program.
  • AZW/AZW3/KF8/KFX: These are all file sort choices which might be appropriate with Amazon eReaders just like the Kindle and Kindle Hearth. These file sorts are solely appropriate with the Amazon e-book publishing platform, so that they’re not helpful for another platform. To save lots of your e-book in these codecs, you will discover e-book software program converters on-line.

To see a helpful chart detailing which eReader helps which file sorts, try the Comparability of E-Ebook Codecs Wikipedia web page.

Book Publishing Platforms: How & The place to Promote Ebooks

Where to Sell Ebooks Online

When you write an e-book and have it able to publish, you want someplace to promote it! There are a couple of completely different choices for the place to promote an e-book on-line, so we’ll cowl the commonest ones. You’ll be able to promote your e-book via one in every of these strategies or all of them—it’s completely as much as you!

Promote Ebooks on Your Personal On-line Web site

A extremely widespread possibility, particularly for ecommerce entrepreneurs, is to promote their e-book on their very own web site.

You’ll be able to arrange a web-based retailer with Shopify (Shopify Evaluate) and use their Digital Downloads app so your clients can buy and obtain your e-book, or you may make a easy touchdown web page on Carrd (Carrd Evaluate) and embody a call-to-action button to buy the e-book after which electronic mail the client a hyperlink to obtain it. Or, you may even arrange a WordPress web site and use a plugin like Straightforward Digital Downloads so clients can buy and obtain your e-book.

There are many choices, however promoting your e-book by yourself web site offers you full management over your product and model, and direct contact together with your clients. The primary draw back is that you just’ll must get site visitors to your web site your self, which might be difficult for those who haven’t constructed up an viewers already.

Promote Ebooks on Amazon Kindle Books

Publishing on the Amazon Kindle is free and it offers you entry to Amazon’s large user-base which makes it simpler to get site visitors and clients to your e-book.

It’s vital to notice that the EPUB file sort just isn’t appropriate with Amazon Kindles—the first file sorts are AZW, AZW3, KF8, and KFX. To be taught extra about self-publishing on the Amazon Kindle, try the Amazon Kindle Direct Publishing web page.

Promote Ebooks on Apple Books (previously iBooks)

Apple’s fundamental hub for digital books is Apple Books, and you may self-publish your ebooks on their platform as effectively. Head over to their Promote Your Books web page to submit your e-book.

The first file sorts supported on Apple Books are EPUB (which might be created with Apple Pages) or iBooks.

Promote Ebooks on Google Play Books App

The Google Play Books app is obtainable on each Android and iOS units, and the EPUB file sort is appropriate with it. You’ll be able to self-publish your e-book on their platform fairly simply, nonetheless, you have to be positioned in a rustic that they help for “vendor sign-ups.” Head over to their Promote a Ebook on Google Play: A Guidelines web page to be taught extra.

Promote Ebooks on Barnes & Noble Nook

The eReader for one in every of USA’s largest bookstores, self-publishing on the Barnes & Noble Nook can be fairly simple. Each the PDF and EPUB file sorts are appropriate with this publishing platform. Head over to their Self-Publishing for eBooks and Print Books web page to be taught extra.

Promote Ebooks on Rakuten Kobo

Publishing on the Kobo eReader can be a easy course of, they usually additionally help PDF and EPUB file sorts. The Kobo Writing Life web page has all the small print it is advisable learn about self-publishing and promoting your ebooks there.

Promote Ebooks on Podia

Should you’re in search of a fully-supported strategy to promote your ebooks downloads on-line then utilizing a platform like Podia is an efficient possibility. They make it straightforward so that you can arrange your personal web site they usually’re made particularly for people or groups that promote digital belongings like programs, memberships, and downloads so that they’re optimized for these sorts of merchandise.

If you wish to promote a full course of ebooks or need customers to buy month-to-month or yearly memberships to entry your ebooks, then Podia is a superb selection. Should you simply wish to provide one-time-purchase e-book downloads with out having to fret about establishing and sustaining the backend a part of your web site, then Podia helps relieve a few of that work as effectively.

Worth Your Book Merchandise

How to Price Ebooks

Determining the pricing for digital e-book merchandise is similar to how you’d determine the pricing for bodily merchandise: Take the prices to make the product into consideration (like labor and artistic belongings), plus your working prices (like your ecommerce platform), plus a markup (so that you earn a revenue).

However, the principle distinction between pricing digital merchandise and bodily merchandise is that with digital merchandise, you solely must incur the prices as soon as to then have a product you may promote time and again. So because of this your pricing methods may also differ from bodily product pricing methods

In the end, the excellent news with digital merchandise is that your product prices and working prices are normally a lot decrease than they might be for those who have been making bodily merchandise, so that they don’t eat into your revenue margins as a lot. Which means you could have the power to cost your ebooks competitively whereas nonetheless bringing in a worthwhile revenue!

However it’s additionally vital to take the market worth of your e-book into consideration as effectively. Should you’re creating an e-book about your chosen matter, you’re probably very educated about it, have numerous expertise, or you could have a novel ability set that not many others have. This places you able to cost at a extra premium fee than for those who didn’t possess any type of particular necessities. In case your viewers values your information and expertise, they’ll pay the value to have entry to it, so don’t promote your self quick.

To assist decide the pricing to your e-book merchandise, take these elements into consideration:

  • How A lot it Prices to Make Your Book: It’s important to at the least cowl the prices of constructing your e-book, so add up all the pieces together with the price of writers, artistic belongings like graphics, illustrations, inventory images, and many others. plus any designers you employed to make your e-book or the templates you bought.
  • How A lot it Prices to Run Your Website: Don’t overlook to additionally take into accounts the month-to-month or yearly working prices you incur to run what you are promoting, together with your ecommerce platform’s charges, any apps you utilize to run your retailer, the software program you subscribe to make your ebooks, and even the individuals you rent like customer support brokers.
  • How A lot Revenue You Need to Make: After you’ve calculated all the prices you need to cowl, contemplate the quantity of revenue you wish to earn on every product to maintain what you are promoting rising and to get you paid.
  • How A lot Your Rivals Cost: Additionally take into accounts how a lot your opponents cost for his or her merchandise. This may give you an thought of what your pricing is like and the way a lot customers are keen to pay. Should you don’t know the place to even begin together with your pricing, trying out opponents’ costs is an efficient place to start out.
  • How A lot Your Viewers Would Be Prepared to Pay: Your viewers goes to be the one buying your product, in spite of everything! So take into consideration how a lot they might really be keen to pay to entry your information and experience.

Since pricing ebooks is just like pricing bodily merchandise however slightly bit completely different, you would possibly wish to undertake a competition-based pricing technique, a project-based pricing technique, a premium pricing technique, or perhaps a value-based pricing technique quite than merely only a cost-plus pricing technique. All of those methods are lined on this Pricing Technique Information by HubSpot. Of their article, they counsel that costs for digital merchandise, “mirror your model, business, and total worth of your product.”


Should you needed to make an e-book and promote ebooks on-line however weren’t positive how, we hope this text has demystified the method for you.

To recap, listed below are the steps to make an e-book:

  • Work out what you need your e-book to be about
  • Work out if you wish to write it or rent others to jot down it
  • Write your e-book content material
  • Design your e-book visuals, or rent a designer
  • Format your e-book in an organized manner
  • Ensure that so as to add multimedia to your e-book to maintain it attention-grabbing and useful
  • Save your e-book in an e-book format (normally PDF or EPUB)
  • Work out the place you wish to promote your ebooks
  • Worth your e-book merchandise accordingly
  • Promote your ebooks!

Making an e-book might be as easy or advanced as you need it to be, and you may create one with a really small price range or a really beneficiant price range—it’s all as much as you!

Assume you could have sufficient information and expertise to make and promote your personal ebooks? Give it a attempt!


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