Tips on how to Promote on TikTok (and Promote on TikTok too)


Ah, TikTok. A standard app that has been getting a lot of consideration recently. Really, it’s getting so a lot consideration that it just lately hit one billion worldwide customers! Persons are flocking to TikTok for music, dance movies, humorous pet movies, and mainly anything you possibly can consider. That’s the energy of a extremely customized video feed.

Moreover being the world’s fastest-growing social media platform, TikTok is an wonderful method to interact along with your viewers and attain out to new potential clients in an natural method that feels easy-going. From successfully focused advertisements to built-in purchasing, TikTok can do so a lot for your small business. Learn on to study all concerning the most useful TikTok instruments for small enterprise homeowners.

Why Ought to You Use TikTok for Your Enterprise?

Let’s begin with the most evident query: do you have to use TikTok for your small business? Or, truly, why is TikTok even a factor for companies?

To reply these questions, let’s level out the important differentiating options of the platform from the different social media channels on the market:

TikTok Has a Big Viewers and Is Rising Quick

Moreover the one billion customers talked about above, TikTok exhibits explosive progress throughout the board:

  • TikTok went from 55 million international customers in 2018 to 689 million in 2020.
  • As of the first half of 2021, TikTok is the most downloaded and highest-grossing non-game app in the world. It reached three billion downloads, turning into the first non-Fb app to hit that milestone.

Not solely is the TikTok viewers big, however it’s additionally very numerous. It boasts customers from a number of age teams (from 10 to 50+ years) and with actually numerous pursuits. There are tons of communities on TikTok: #baketok, #synthtok, #parenttok, and so on. That makes the platform a great place for promoting, no matter what you promote.

TikTok’s Advice System Is Off the Charts

TikTok’s advice system determines which movies will seem on a person’s For You web page (the regular stream of movies they see after they open the app).

As TikTok places it, the For You web page “is powered by a advice system that delivers content material to every person that’s more likely to be of curiosity to that exact person.”

To curate this unputdownable feed, TikTok considers each little factor about your interactions with movies or accounts. For instance, it considers clips you want or share, creators you observe, feedback you publish, as properly as content material you make.

Suggestions are additionally primarily based on video info (captions, sounds, hashtags) and your machine kind and account settings (language and nation).

The magic of the advice system permits TikTok to consistently current customers with content material they like. Individuals open the app and actually get an limitless stream of movies they’re taken with. Which brings us to our subsequent level:

Individuals Spend a Lot of Time on TikTok

Once we say “a lot,” we imply A LOT. On common, individuals spend 24.5 hours on TikTok monthly. In the UK and the US, that’s extra time than customers spend on YouTube!

Based on App Annie’s State of Cellular report, TikTok’s common month-to-month time spent per person grew sooner than almost each different app analyzed, surpassing Fb (I know, we can’t imagine it both).

As a enterprise proprietor, you need to attain your potential clients the place they already spend time. Not solely does TikTok have a tremendous large and engaged viewers, however it continues to develop, due to the advice system that customers love. So, when it involves selling your model on social media, TikTok ought to be at the high of your checklist of platforms to take a look at out.

Merchandise Can Go Viral on TikTok

Try #TikTokMadeMeBuyIt hashtag—it has 5.6 billion views in the app. You see, on TikTok, merchandise can go viral—simply like songs, traits, or filters.

For instance, when a feta pasta recipe blew up on TikTok, some social media customers complained that cheese aisles in their native shops have been operating low on feta due to the recipe’s recognition.

There are many different merchandise which have turn out to be troublesome to purchase after going viral on TikTok. For instance, some CeraVe skincare merchandise, curler skates, the Pink Stuff cleansing paste, Zara denims, Peter Thomas Roth firming eye cream, Prepdeck kitchen organizer, Cat Crack catnip. The checklist goes on and on!

TikTok customers can duet, sew, and react to one another’s movies which, apart from selling co-creation, works as social proof when it involves product testing. Once you see dozens of movies on your For You web page with totally different individuals (not manufacturers) testing the identical product, you’ll begin to imagine that it’s actually definitely worth the hype.

Now let’s discover how precisely you need to use the app for rising your model visibility and gross sales. There are each free and paid methods to make it work for you:

  • Arrange TikTok Buying to promote merchandise in the app (you don’t must pay for your TikTok Buying, only for the ecommerce platform you utilize)
  • Run paid advertisements (you get to set the advert funds).

Tips on how to Promote Merchandise on TikTok

Sellers in the US and the UK can profit from TikTok Buying, a new integration that permits clients to purchase your merchandise proper on TikTok–with out even leaving the app.

Simply think about: you’re searching your For You web page and some cool video catches your eye. And wait, now you want the product you see in the clip! So you faucet the bag icon in the video and purchase that superior merchandise. All it takes is a couple of clicks. How cool is that? TikTok Buying gives your potential buyer that precise purchasing expertise.

You too can add a Store tab to your TikTok profile that may show merchandise out of your catalog. Prospects will likely be in a position to browse your merchandise in the app, simply as simply as they’ll browse your movies.

After clients faucet a bag icon in your video or click on on a product in your Store tab, they’ll view the product’s title, description, images, worth, and *drum roll, please* a hyperlink to purchase the product in your retailer.

TikTok Buying is out there for on-line sellers that join their product catalogs to TikTok for Enterprise by way of their ecommerce platform, together with Ecwid.

If you need to combine your on-line retailer with TikTok seamlessly, it’s good to arrange an on-line retailer with a platform that helps syncing a retailer with the app. Then you definately’ll be in a position to join it to TikTok for Enterprise.

Ecwid is one in all the few ecommerce platforms that means that you can join your on-line retailer to TikTok to promote and promote your merchandise on the app. You too can join your Ecwid retailer to different platforms like Fb, Instagram, Amazon, and eBay. With Ecwid, you possibly can promote your merchandise in every single place–on your web site, social media, marketplaces, and even in particular person. All of your merchandise and gross sales will likely be synced, and you may be in a position to handle them from a single dashboard.

Have you ever heard of TikTok for Enterprise? No, it’s not a enterprise profile the place you share your movies like several different app person. TikTok for Enterprise is a set of further particular instruments that means that you can promote and promote your merchandise on TikTok.

Connecting a retailer to TikTok for Enterprise and accessing its instruments is out there for sellers in 20+ international locations. Nonetheless, one in all the instruments, TikTok Buying, is solely out there for sellers in the US and the UK (for now). Be taught all about Ecwid’s TikTok integration in our Assist Heart.

If you’re able to promote your merchandise on TikTok, click on the button beneath and try step-by-step directions for getting began with promoting merchandise on the app.

Promote on TikTok

Tips on how to Promote on TikTok

TikTok is ranked primary globally for advert fairness. Or to say it one other method, customers discover advertisements on the app beneficial, due to platform-specific advert codecs that permit you to promote your merchandise and companies on TikTok in a native method. Let’s discover how one can promote your small business on TikTok with advertisements.

To begin operating efficient advert campaigns, it’s good to join your on-line retailer to TikTok for Enterprise by means of your ecommerce platform, aka Ecwid.

Connecting your on-line retailer to TikTok for Enterprise means that you can run efficient advert campaigns. For instance, show advertisements that present a particular product to those who have been trying out that merchandise on your web site. Or, promote your merchandise to those who have a lot in widespread along with your clients and are more likely to be taken with what it’s important to supply.

After you join your on-line retailer to TikTok for Enterprise with Ecwid, you’ll be in a position to:

Function Merchandise in Your Advertisements

Having your product catalog and your TikTok for Enterprise account synced, you possibly can create and handle advertisements that show your merchandise–Spark Advertisements, Assortment Advertisements or Catalog Gross sales Goal Advertisements.

Spark Advertisements are your natural in-feed movies that you would be able to flip into advertisements and add a call-to-action button to them. Together with your product catalog and your TikTok for Enterprise account synced, you’ll be in a position to hyperlink to your product web page in your Spark Advertisements.

You too can use natural movies of different creators that characteristic your product and flip them into Spark Advertisements to promote them in the feed.

Assortment Advertisements permit clients to browse a assortment of merchandise proper in the app. You’ll be able to both decide the gadgets to present your self, or let TikTok Advertisements Supervisor show the most related merchandise for every potential buyer.

Catalog Gross sales Goal Advertisements show particular merchandise to individuals who have expressed curiosity in them on your web site (this characteristic is out there solely in the US and Indonesia for now).

Run Extra Efficient Advert Campaigns

Once you join your retailer to TikTok for Enterprise, you robotically achieve entry to a sensible analytics instrument known as TikTok Pixel. It comes pre-installed in your retailer instantly, so it can begin working instantly to aid you higher perceive potential clients’ habits on your web site.

However what does TikTok Pixel do precisely? We’re joyful you requested! It tracks actions clients tackle your web site. For instance, how many individuals seen a particular product web page, looked for an merchandise, added one thing to a cart, or made a buy.

TikTok Pixel means that you can discover the proper viewers for your advertisements. As an illustration, you need to use Pixel’s information to attain out to individuals with widespread habits to your present clients, or those that beforehand engaged along with your retailer.

The important thing to operating advertisements that truly convey you gross sales is to promote to the proper viewers–individuals who may truly be taken with your merchandise. With Ecwid, you will get information from TikTok Pixel to analyze your advert efficiency and alter your advertisements to guarantee your merchandise are exhibited to the proper individuals.

Promoting on TikTok is out there for sellers in all international locations supported by TikTok. So what are you ready for?

Promote on TikTok

If you need assistance connecting your retailer to TikTok or need to study extra about promoting on the app, our detailed Assist Heart directions will certainly are available useful.

Begin Promoting and Promoting on TikTok

In addition to being the world’s fastest-growing social media platform, TikTok is a unbelievable method to attain out to potential clients in a enjoyable and natural method. With fastidiously focused advertisements and built-in purchasing, you possibly can attain new and present clients the place they already spend numerous time (as a result of let’s be trustworthy, when you get began, it’s exhausting to put the app down).

Join for Ecwid to create an on-line retailer and join it to TikTok to showcase your merchandise to a massive and numerous viewers.

Wish to study extra about utilizing TikTok for selling your small business? The Ecwid Weblog has bought you coated:


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