Thrifting in India: Full Information on Find out how to Begin a Profitable Thrift (2021)


In the event you begin looking for #thriftindia on Instagram, you will notice 475k posts (as of December 18, 2021), and the quantity is growing by the day. This solely goes to indicate the rise of thrift tradition in India that’s resulting in shoppers making extra sustainable selections. 

What began out on account of the pandemic to boost consciousness round sustainability, has now develop into an enormous phenomenon within the nation as per Femina. Buying and proudly owning upcycled or seconds is not being seemed down upon. 

Now in case you have a knack for curating distinctive merchandise, we’d name that a possibility to lastly begin that on-line enterprise you’ve been dreaming about. On this article, we’re going to let you know all that it’s worthwhile to know to run a profitable thrifting enterprise on-line. 

  • The present state of thrifting in India and the way it works 
  • Establishment present challenges for thrifting shops 
  • Find out how to arrange a profitable thrift retailer enterprise in India 
  • Main thrift shops in India to take inspiration from 
  • Incessantly requested questions on thrifting in India 

The present state of thrifting in India and the way it works 

Although thrifting is quick choosing up in India, the way in which thrift shops are being run continues to be pretty inefficient. 

Most thrifting companies are operating their shops on Instagram, managing the posting of merchandise, descriptions, pricing and dealing with queries as they arrive. 

Right here’s what the standard course of appears like: 

  • Thrifting shops curate a set of a handful of merchandise 
  • They put up product photos, movies and different codecs to advertise them 
  • Shoppers inquisitive about a product remark ‘BOOK’ or DM the shop
  • The primary one to the above is reached out to for order affirmation 
  • The fee mode is then chosen and data is shared over DMs 
  • As soon as an order will get confirmed, the delivery particulars are despatched out 24-48 hours after 
  • If the primary particular person doesn’t reply inside a number of hours to verify the order, the product will get rolled to the subsequent particular person or auctioned  

Now we have additionally observed some thrifting shops comply with the identical course of above on chat apps like WhatsApp and Telegram. 

Seeing the variety of thrifting shops arising each week and the variety of shoppers inquisitive about their merchandise, the long run appears promising for this enterprise mannequin in India. 

However like each new alternative, there are some challenges in terms of operating and rising the enterprise. 

Establishment: Present challenges for thrifting shops

Thrifting would possibly come naturally to you. However in case you’re fascinated with operating a thrift retailer as a enterprise, there are some potential challenges you need to be conscious of. Listed below are a number of areas we see most thrift shops scuffling with: 

1. Managing orders 

Most thrifting shops comply with the normal manner of taking orders. They put up the merchandise out there, asking shoppers to drop a remark to e-book them; the primary one then will get contacted by way of messages to verify the order. If the order will not be confirmed, the second particular person to e-book the product in feedback will get contacted. 

However think about having to sift by way of all of the feedback that get posted inside shut seconds or minutes, then reaching out to individuals one after the other to get the order confirmed – it will get overwhelming all too quickly and generally it takes these retailer homeowners 24-48 hours to get in contact with clients. 

Managing orders this manner isn’t just inefficient, but in addition compromises the buying expertise you provide to clients as a result of they hold ready in your message proper from the second of desirous to e-book a product to paying for it. The complete course of is just too time consuming. 

2. Accumulating funds 

As soon as an order is confirmed with a client, the shop proprietor is required to succeed in out to them and allow them to know of the out there fee modes. This sometimes consists of Google Pay, UPI, PayTM or financial institution switch typically. 

However both manner, there’s a forwards and backwards, asking the purchasers which fee methodology they’d like to put the order with, sending them the small print after which asking them to ship a screenshot to verify the order has been paid for. 

Whereas this may increasingly appear simple to do if you obtain 1-2 orders a day, doing this at scale goes to end in dropping observe of orders and ultimately, the cash. 

3. Managing packaging and delivery

Packaging and delivery thrifted merchandise is a complete new degree of overwhelming duties. You could ship an expertise and which means packing the orders properly with small issues like thanks notes, and so forth. 

Doing this at scale after which strolling to the closest put up workplace or getting a supply accomplice to return decide up orders as soon as prepared, will be time consuming. That’s why so many of those thrifting shops are sometimes coping with disgruntled clients reaching out to them for order standing, refunds and cancellations. 

4. Speaking with clients 

As soon as an order does get positioned, thrift shops need to manually attain out to the purchasers with data like monitoring numbers. Put up which, there’s a lack of communication between the shop and the shopper, resulting in a low model recall. 

The dearth of constant communication ends in post-purchase nervousness for many clients till they obtain their orders, and forgetting the place they made a purchase order from simply 30 days down the road! 

5. Launching the drop 

Each time a retailer has thrifted a brand new assortment, they should construct up an pleasure after which progressively launch it by posting them one after the other. Think about posting about 100 merchandise, every with descriptions and the influx of feedback to e-book them because the posts go reside. 

Sure, launching new merchandise will get harder with larger drops, particularly as your viewers (and catalogue) grows. 

The above challenges have led to many thrift shops ultimately shutting down, not with the ability to sustain with buyer expectations. However there’s a manner out of all of it – Arrange a web based retailer in your thrifting retailer.

Let’s stroll you thru step-by-step to launch a profitable thrifting enterprise on-line.  

Find out how to arrange a profitable thrift retailer enterprise in India  

In the event you’ve determined to start out thrifting as a enterprise, let’s stroll you thru a collection of steps we now have seen the profitable ones comply with. 

  • Earlier than beginning your thrift retailer 
  • Arrange a web based retailer in your thrifting enterprise 
  • Market your thrift retailer 

Earlier than beginning your thrift retailer 

1. Decide your area of interest 

Much like dropshipping, you have got the choice to thrift various kinds of merchandise. However we advocate beginning with a distinct segment to maintain your efforts streamlined. One of the vital standard thrifting area of interest is vogue and attire, and equipment. 

Determine a class you’re really enthusiastic about. You possibly can at all times add extra classes of merchandise to your retailer as you begin to perceive shoppers, their pursuits, the place you will discover them and what actually sells.  

2. Discover pre-loved or manufacturing facility reject objects to promote 

The following step is to start out on the lookout for markets you’ll be able to supply merchandise from. It’s a good suggestion to go to manufacturing facility reject shops or native markets within the metropolis – some which are frequented by your audience and a few that they’re not in a position to attain. 

For instance, Sarojini Market in Delhi is an superior place to seek out clothes and niknaks. After which there may be Banjara Market in Gurgaon you could supply dwelling decor in addition to furnishings from. 

One other sensible approach to discover objects to promote, is to take a look at the stuff you, your loved ones and buddies personal. You can begin with objects which are not utilized by you or your community, however could also be of use to others. 

Relying on the merchandise you promote, you can even discover liquidation gross sales/ auctions to seek out branded objects, or work with consignment shops close to you.  

3. Get your product visuals prepared for advertising

The one factor that’s going to be necessary for promoting your thrifted objects, are visuals. Spend a while fascinated with the aesthetic you’d wish to create and the way you’d wish to {photograph} your merchandise. 

Listed below are some assets that will help you get began: 

Arrange a web based retailer in your thrifting enterprise 

1. Arrange a web based retailer 

Now comes the step that may get you nearer to success – making it simple for individuals to buy out of your thrifting enterprise. You possibly can arrange a web based retailer with out having to code utilizing Shopify. 

A couple of hyperlinks that will help you get began right here: 

In the event you need assistance organising a web based retailer in your thrifting enterprise, you can even attain out to considered one of our Shopify specialists

2. Arrange your fee modes 

One other problem that thrifting companies with out a web based retailer face, is providing a most popular fee mode to customers. However now that you’ve a retailer arrange, you’ll be able to provide them funds by way of credit score or debit playing cards, digital wallets, financial institution switch, UPI and even money on supply. 

Listed below are some assets on organising fee modes: 

3. Accomplice with supply service suppliers 

After you have all of the merchandise up in your storefront, it’s time to look into how you may be fulfilling the orders you obtain. So earlier than you begin taking orders, discover a supply accomplice to work with you. 

Listed below are some assets that will help you get began: 

Market your thrifting retailer 

1. Arrange your social media accounts 

As soon as your retailer is reside, it’s time to introduce your viewers to it and the easiest way to do it’s social media. Based mostly on the viewers you’re concentrating on, arrange separate social media accounts in your thrifting enterprise. 

A number of the standard channels to cowl embrace Fb and Instagram. Since these are simpler to get began with and the vast majority of your audience is energetic on them, you’ll be capable to attain them sooner. 

2. Create a advertising plan to advertise your merchandise  

The following step is so that you can make the leap. It’s time to get your product observed and for that, you want a advertising plan in place. This can provide help to hold issues streamlined from day one, each when it comes to time and the assets out there to you. 

That will help you get began with a strong advertising plan, listed below are some assets: 

3. Optimize for the search engine 

Even in terms of thrifting, about 60% of the shopping for journeys begin from the search engine. So if you wish to get your retailer observed, it’s time to focus on the suitable key phrases and optimize your retailer pages, product descriptions and pictures to rank for the excessive intent searches. 

For instance, in case you promote thrifted branded baggage, you’ll be able to goal ‘Prada second hand baggage’ and comparable key phrases. 

That will help you get began with website positioning, listed below are some helpful assets: 

4. Begin utilizing social media to advertise merchandise 

With all of the fundamentals in place, you’re all set to drive visitors to your thrifting retailer. Make use of social media to seize consideration, posting content material persistently throughout all of the channels you’re energetic on. 

Begin small by posting product photographs and describing them finest within the captions under. You possibly can then experiment with different content material codecs relying on the channel to have interaction your viewers higher. For instance, utilizing Reels to indicate how a product appears whereas sporting it on Instagram. 

Keep in mind, the concept is to stay constant along with your content material – even if you don’t have a drop in your thrift retailer. Shoppers as we speak are fast to maneuver on to the subsequent retailer! 

5. Begin promoting on social and search

Rating on the search engine might take a while. Getting observed on social media platforms might take some time too. However the merchandise you’ve thrifted might or might not attraction to an viewers phase in only a week. 

Think about your posts about branded winter jackets getting observed when winter is sort of over. They’re not going to promote regardless of how good the gathering and the value is! 

That is the place utilizing promoting on social media and search comes into play to get in entrance of the suitable shoppers, sooner. Listed below are some assets that will help you with the identical in case you haven’t run adverts earlier than: 

6. Ask for purchasers to share their purchases (consumer generated content material) 

Request clients who purchase from you to share their purchases on their social accounts, and tag you. It could possibly be an image of them sporting the product they purchased from you, how they felt concerning the packaging or just the general expertise you delivered. 

Consumer generated content material is likely one of the quickest methods to succeed in extra shoppers. The great half is that you just additionally get to succeed in an viewers that’s extra prone to convert as properly! 

Then there’s additionally the issue of social proof. Such content material additionally vouches for the standard of the merchandise you ship; which is of utmost significance in terms of thrifting. 

7. Preserve your clients engaged in a constant method 

Use the info you get throughout an order placement to maintain clients engaged going ahead. With so many thrifting shops arising, you will need to keep on high of your buyer’s thoughts to get your subsequent drop offered. 

A couple of methods to do that embrace: 

  • Sending out an e-mail to announce your new thrift assortment with Shopify E-mail  
  • Asserting the gathering or availability with SMS advertising 
  • Making a Telegram or WhatsApp group to announce or drop sneak peeks into your thrift  

Discover advertising apps right here

Main thrifting shops in India to take inspiration from 

To encourage you to show thrifting right into a profitable enterprise, we’re itemizing down a number of the standard thrifting shops in India. These aren’t all of them; however simply sufficient to perhaps provide the inspiration to start out your thrifting enterprise! 

  • Aimee Beloved 
  • Lulu Thrifts 
  • Classic Laundry 
  • Thrift Banana 
  • Rerunn 
  • Thrift & Thrive 
  • Bombay Closet Cleanse 
  • Badass Babes Membership 
  • Kiki Kloset 
  • Collections Reloved 
  • Disco>ery 

1. Aimee Beloved 

A retailer that focuses on thrifting classic treasures and wearable artwork, Aimee Beloved has a novel assortment of vogue and attire. 


2. Lulu Thrifts 

A Manipur-based thrift retailer that caters to completely different types, Lulu Thrifts focuses on promoting trendy printed camisoles and summer season attire. 

3. Classic Laundry 

One other retailer that’s identified for its distinctive assortment, Classic Laundry sells garments with patterns, vibrant colours and creative work on them. 

4. Thrift Banana 

Based by vogue college students as a response to the environmental injury attributable to the trade, the shop sells clothes objects like denim jackets. 

5. Rerunn  

A clothes and niknaks thrifting retailer, Rerunn curates merchandise as per the season or ongoing tendencies, in several types. 

6. Thrift & Thrive 

Thrift & Thrive has turned their thrifting right into a enterprise by promoting preloved branded attire from names like The North Face and lots of others, alongside objects that match seasonal tendencies. 

7. Bombay Closet Cleanse 

A girl-run thrift and consignment retailer, Bombay Closet Cleanse sifts by way of clothes objects from resellers and donors throughout the globe. They’re selling round vogue as a lifestyle. 

8. Badass Babes Membership 

Discovering a distinct segment throughout the vogue trade, Badass Babes Membership thrifts and sells cool (and badass) corsets and bralettes made out of various supplies like leather-based, satin and others. 

9. Kiki Kloset 

Kiki Kloset is a thrifting retailer that sells upcycled jewellery, crop tops and some different objects. In addition they create and promote jewellery made out of repurposed supplies akin to {hardware}. 

10. Collections Reloved 

Collections Reloved has a spread of things from the perfect of manufacturers in clothes, purses and equipment. They’re identified for handpicking and curating vogue objects which are nearly as good as new. 

11. Disco>ery

A distinct segment retailer that picks out vogue objects which have a definite fashion from the Seventies and Nineteen Eighties disco period. Their assortment appears straight out from the bygone period. 


Discovered your inspiration and able to flip your abilities of thrifting right into a enterprise? Take step one with Shopify

It’s the suitable time to start out thrifting and do it proper! 

When you have a watch for aesthetics and vogue sense that’s admirable, and a zeal to seek out merchandise at the perfect of costs, let this be your signal. 

Don’t let thrifting be a passing fad. Flip your ardour right into a enterprise by getting it proper from the beginning! 

In the event you’re somebody who has began thrifting not too long ago and are seeing success by promoting on Instagram, the next move to turning it right into a enterprise goes on-line and organising a storefront that doesn’t want your clients to DM you for putting an order. 

With Shopify, organising a retailer and managing your stock is straightforward. 

Get began with a free trial as we speak and be the one thrifting enterprise that lasts

Incessantly requested questions on thrifting in India 

What’s thrifting? 

Thrifting refers back to the means of placing again pre-owned and upcycled merchandise again into use. These merchandise sometimes embrace clothes, equipment, dwelling decor and comparable objects. From a enterprise perspective, thrifting shops promote these thrifted merchandise on-line, whereby they’re those to select the objects in a selected area of interest for a goal market. 

How do I begin a thrifting enterprise? 

To begin a thrifting enterprise, determine whether or not you’d wish to promote a wide range of objects or concentrate on promoting a particular vary of merchandise. For instance, classic furnishings, clothes, dwelling decor and different merchandise. Put up which, it’s worthwhile to discover a provider or a location you could thrift objects from. In India, some standard markets for thrifting embrace Sarojini Market, Lajpat and comparable. You can too accomplice with individuals who’d like to provide away their assortment of unused objects. 

Why do individuals store at thrift shops in India? 

Because the ban of internet sites like Shein, discovering inexpensive but modern garments at inexpensive prices is almost unattainable. Thrifting shops provide an moral different to the necessity for staying up-to-date with vogue, on a finances. Aside from gaining access to a novel wardrobe, shoppers have additionally develop into extra acutely aware in the course of the pandemic, selecting to recycle merchandise extra typically, losing fewer assets. 

What makes a thrift retailer profitable? 

To run a thrift retailer, it’s worthwhile to have a watch for choosing out merchandise that resonate with internet buyers. You could even have an understanding of the potential retail worth of these objects so that you just worth the thrifted merchandise with some revenue margin. A technique to do that is by protecting the general value lesser than market worth, however aggressive sufficient to compensate for the trouble you made in choosing out or sourcing the product. 

Is thrifting out there in India? 

Sure. In India, thrifting is offered and is most distinguished on Instagram as of as we speak however is slowly coming into ecommerce as properly. The client phase for these companies sometimes embrace college students and people beginning out their careers. 

Is thrifting a development proper now? 

The pandemic has turned shoppers in the direction of extra sustainable measures for sustaining a way of life. It has made second hand buying, also called thrifting, a typical follow. Research present that thrifting has became a $28 billion trade that’s anticipated to eclipse tendencies like quick vogue by 2029. 

Is thrifting actually cheaper? 

From a client perspective, sure, thrifting is cheaper as in comparison with the retail worth of most merchandise – particularly those which are branded objects. You will get a branded product for a few hundred, however it might run into 1000’s as properly relying on the standard the thrift retailer is promoting. 

From a enterprise perspective, thrifting is time consuming, however it’s cheaper if you’re sourcing for merchandise to promote on-line. It’s extra enjoyable since you’re looking out for one-of-a-kind objects and don’t have to fret about stocking up the identical stock. In the event you’re a tough negotiator, the ball is completely in your court docket! 

How a lot cash are you able to make proudly owning a thrift retailer? 

This may occasionally range from retailer to retailer relying on who their audience is, what merchandise they’re promoting and the way properly they’re advertising the objects. It was discovered that used merchandise retailers make a revenue of three.3% and upwards on promoting thrifted objects on-line. With the suitable advertising plan and an excellent assortment, your month-to-month income can run in lakhs as properly. 

The place do thrift shops get stock in India? 

Most thrift retailer stock comes from donations. Many individuals personal merchandise like garments, furnishings, dwelling decor, and so forth that they’ve by no means used or don’t make use of anymore or have too a lot of. To create space, they have an inclination to provide away these things. One other approach to supply merchandise is thru manufacturing facility shops, native markets and consignment shops. Thrift shops additionally upcycle merchandise to create new objects; for instance, patching up scarfs to create a novel design for one.  

Are there any thrift retailers in India? 

The variety of thrift shops in India are growing by the day. A number of the standard names being Classic Laundry, Rerunn, KikiKloset and others. Thrift shops are operating their enterprise at completely different scales. 


Leave a Reply

Your email address will not be published. Required fields are marked *