Fb is the king of social media for companies. Billions of shoppers study of manufacturers and merchandise through the platform. Regardless of what many consider, Fb is a thriving alternative for ecommerce retailers — in the event you can seize an viewers’s consideration.
On this put up, I’ve collected seven sorts of content material on the world’s main social platform for retailers to face out, join with an viewers, and develop a following.
Ecommerce Content material for Fb
Ask questions. One of the simplest ways to start out a dialog on-line is to ask your viewers a query. It’s a strong approach to have interaction followers, supplied it’s finished solely sometimes. Starbucks presents an excellent instance. The corporate asks easy, quick, and attention-grabbing questions that permit customers to interact and share.
Inform tales. Fb, like Instagram, gives a singular approach to inform in-depth tales that seize an viewers. One of the best tales, in my expertise, are private. Zappos does this properly, extending its model by means of glorious behind-the-scenes content material. Take into account addressing how your online business or product took place, essentially the most tough components of your organization’s journey, and the way your services or products enhance lives.
Use movies. Fb is made for short-form movies as much as 10 minutes, not simply 30 seconds equivalent to on TikTok and Instagram. Entire sections of Fb are actually devoted to video consumption. That’s as a result of movies are simply created, consumed, and shared. Movies might be instructional, informational, attention-grabbing, or anecdotal. Customers, if attracted, will watch and share. For instance, Chewy, the pet provide firm, produces enjoyable movies that have interaction its viewers.
Publish branded graphics, that are photos that embrace your organization’s emblem, fonts, and shade schemes — assume memes, quotes, motivational sayings, and product suggestions. Your whole graphics ought to have the identical really feel. Create a model graphic information. Take a look at how Magnificence Professional Distributor produced a singular fashion of graphic to make use of all through its social media advertising.
Incorporate trending matters. Incorporating trending matters into your content material can enhance engagement and attain as a result of it should assist your put up present up in followers’ feeds. Attire retailer ModCloth is an efficient instance. It combines easy photographs and tales with trending matters for attention-grabbing and shareable content material.
Create maps and infographics. Infographics generate engagement. Carried out properly, they’re a concise, entertaining, and crowd pleasing approach to share details about a services or products. Plus, they attraction to an enormous viewers, bettering the attain. Publish infographics in your web site after which share on Fb. It would push site visitors to your web site and drive gross sales.
Statista applies this technique properly. It produces glorious maps and infographics which are partaking, shareable, and housed off of Fb. Customers go to Statista’s web site to view.
Show reductions, gross sales, and unique presents. A simple approach to seize your viewers’s consideration on Fb is by sharing data about upcoming gross sales and reductions. One of these content material is productive as a result of most shoppers are on Fb in some unspecified time in the future through the week. However it solely works properly on Fb in my expertise. In contrast to Pinterest, TikTok, and Snapchat, Fb customers are accustomed to sharing gross sales and reductions. Plus, it is a wonderful approach to reward people who “like” your Fb web page.