The expansion of ecommerce in Mexico and the case of Redlemon


This text was translated from our Spanish version utilizing AI applied sciences. Errors could exist as a consequence of this course of.

Opinions expressed by Entrepreneur contributors are their very own.

The accelerated progress of e-commerce is an indeniable phenomenon, particularly through the pandemic that hit the world since final 12 months. Shopper tendencies are altering quickly and the necessity to adapt to them, having a web based gross sales area, is greater than very important for the expansion of any enterprise.

E-commerce rise

On the Latin American stage, there was a major rise in digital commerce, the variety of customers of ecommerce apps elevated by 48%. A current report reveals that Brazil, Mexico, Argentina and Colombia have been the main international locations in digital commerce through the 2019-2020 interval, pushed by the isolation measures of Covid-19.

Talking particularly of Mexico, through the first half of 2021, Mexicans recorded a document progress of 192% in spending on ecommerce-related purposes, in comparison with the identical interval in 2020, which implies that they nearly tripled their purchases of this sort channels from one 12 months to the subsequent.

Ecommerce to the long run

The query that also stays to be answered is: with well being measures changing into extra versatile and other people leaving an increasing number of, how sustainable is it to enter the world of digital commerce? We will inform you with certainty that this isn’t a passing fad, however that it’s going to have exponential and sustainable progress within the coming years.

The agency Statista, a portal of German origin devoted to the research of opinion market, foresees that the digital commerce market in Mexico will attain a price of 23.181 million {dollars} on the finish of this 12 months, since a median expenditure per person of 403 is calculated {dollars} a 12 months, about 8,300 pesos a 12 months. In the meantime, so far as Latin America is anxious, it’s projected that by 2024 the quantity of people that will purchase services and products on-line will develop as much as 31%, reaching about 351 million customers all through the area.

To point out the success that may come from venturing into one of these gross sales, we are going to inform you about Redlemon ; 100% Mexican firm which is taken into account a pioneer of ecommerce in Mexico.


What’s Redlemon?

Redlemon is an organization based 15 years in the past devoted to the sale of digital merchandise. Its supply consists of greater than 500 technological gadgets; audio and video; sports activities; youngsters and infants; devices; house and workplace. The corporate has triggered its triple-digit gross sales progress within the final 5 years and has a presence in additional than 20 on-line gross sales channels, along with rising exponentially in infrastructure, technological growth and human capital, producing employment for greater than 130 staff.

“We’re very pleased with our achievements all through these fifteen years, this has been potential due to the dedication and perseverance of your entire group. Since its inception, Redlemon has differentiated itself by being a spearhead within the ecommerce sector in Mexico, creating its personal model and as we speak we have now a presence in an important marketplaces within the nation and in addition within the on-line shops of huge division and self-service chains ”, Says Alejandro Joloy, Redlemon’s industrial director.

Redlemon was just lately awarded because the winner of the Greatest Marketplaces Technique class of the E-Commerce MX 2021 Marketing4eCommerce awards.

“For these of us within the center, we all know that Redlemon is TOP in importing and creating technological merchandise, its Market technique is undoubtedly one of many strongest, being its foremost gross sales channel” – That is indicated by the web site by Marketing4eCommerce

What’s subsequent for Redlemon?

As a part of its quest to innovate, Redlemon plans an aggressive enlargement plan to Latin America in alliance with Merama, an rising firm that helps consolidate e-commerce companies and that just lately raised $ 225 million in Sequence B financing from of Introduction Worldwide and Softbank Group with the purpose of rising and professionalizing.

“The Redlemon administration group understands the eCommerce sport and that’s the reason they’ve maintained their place as one of the best electronics firm in marketplaces. Their management along side their imaginative and prescient of the business and plans to develop within the area was extra Sufficient to persuade us to companion, pool groups and capital to aggressively develop the corporate all through the area ”-Felipe Delgado, co-founder of Merama.


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