Social Media Demographics by Platform


Social media advertising could make or break an ecommerce firm. However figuring out which social web site to deal with is commonly tough.

To that finish, I’ve compiled vital viewers demographics for the main social platforms. The info is principally from Statista, eMarketer, and the platforms themselves. I’ve linked to the sources the place acceptable.

For every platform, I’ve targeted on 4 metrics: the variety of customers and their age, gender, and session period. Evaluating knowledge throughout a number of sources is all the time tough owing to assortment methodology and timeframes. Nonetheless, what follows will hopefully help in figuring out the perfect choices for your enterprise.


Fb has roughly 2.9 billion international energetic customers. The ages are 25-34 (26.3% of whole), 18-24 (18.1%), and 35-44 (additionally 18.1%).

Gender distribution is 43.5% feminine and 56.5% male.

The common every day time spent on the community is 33 minutes.

My take: Privateness adjustments have upended Fb’s advert efficiency for a lot of retailers. Nevertheless it stays the most-used social platform. Engagement is excessive. Furthermore, youthful customers will not be abandoning the platform at alarming charges, as rumors typically counsel.


Fb’s sister platform has 1.1 billion energetic customers. It skews youthful than Fb, as its prime age cohorts are 25-34 (31.4% of whole) and 18-24 (25.7%).

Gender distribution is 57% feminine and 43% male.

The common every day time spent on Instagram is roughly 29 minutes, however some estimate it as excessive as 53 minutes.

My take: Instagram is arguably a greater promoting platform for ecommerce retailers because of its content material and influencer advertising alternatives.


Twitter has roughly 211 million energetic customers. The highest age cohorts are 25-34 (38.5% of whole) and 35-49 (20.7%).

Gender distribution is 29.6% feminine and 70.4% male.

The every day common session time is 3.53 minutes.

My take: Twitter is primarily for information and present occasions. Classes are brief. Ads are a problem at finest, though partnering with an influencer may very well be fruitful.


LinkedIn has roughly 800 million customers. Roughly 40% of web customers aged 46-55 use the platform.

The gender cut up is 49% feminine and 51% male.

Solely 22% of customers are energetic every day; 75% are outdoors the U.S.

My take: LinkedIn’s viewers is older, educated, and comparatively prosperous. B2B sellers may discover promoting success, as may sellers trying to join with worldwide companions.


Pinterest has 444 million energetic customers from all age teams: 18-29 (32% of whole), 30-49 (34%), 50-64 (38%), and over 65 (18%).

The gender distribution is 78.1% feminine and 21.9% male.

My take: Pinterest is a visible discovery engine for locating merchandise. It’s best for ecommerce retailers promoting dwelling, styling, and trend items. It affords compelling advert and content material advertising alternatives to high-income customers.


TikTok has about 1 billion energetic month-to-month customers. The age distribution is eighteen and underneath (28% of whole), 19-29 (35%), 30-39 (18%), and 40 and over (19%).

Roughly 61% of customers are feminine, 39% male.

Customers spend roughly 68 minutes per day on the platform, relying on the nation.

My take: TikTok is rising quickly. Current partnerships with Shopify and different ecommerce platforms illustrate its focus on buying. It’s a great possibility for retailers focusing on youthful customers.


Snapchat has 306 million customers. The corporate claims 75% of customers aged 13-34 within the U.S., U.Okay., Australia, France, and Netherlands.

Gender distribution is 58% feminine, 42% male.

Customers spend roughly half-hour per day on the app.

My take: Snap is just not the simplest place to generate ecommerce-related content material. Nevertheless it’s the selection of most U.S. youngsters and is useful for figuring out their traits and pursuits. These insights may kind a robust content material technique throughout all social platforms.


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