Shopify Present Playing cards: Why Your Enterprise Wants Them for Extra Vacation Gross sales (2021)
The vacation season is right here! It’s throughout this time that customers begin to look on-line for Christmas and New Yr items for pals, household and even themselves. However purchasing for items is simpler stated than executed.
What ought to I reward them?
Would they like this reward?
Will I get the dimensions/fashion proper?
Will they should return/ alternate this reward?
For those who’ve ever requested your self even certainly one of these questions, you’re not totally different out of your clients. And so, it’s time to make gifting easier for them by introducing the power of giving items that individuals truly need, out of your Shopify retailer – Present playing cards.
A factor that was beforehand thought-about impersonal, reward playing cards at the moment are a go-to selection for gifting throughout all demographics. Actually, a examine discovered that digital reward card gross sales elevated by greater than 100% within the month of December final 12 months.
On this article, we’re going to start out from scratch and handhold you until you’re able to get fingers on with this must-have ecommerce retailer addition. We’ll begin by explaining what reward playing cards are, why your shoppers need them, share examples of manufacturers utilizing reward playing cards and find out how to set them up in your Shopify retailer!
A present card, also referred to as a present voucher, is a sort of pay as you go stored-value cash card that often will get issued by a retailer (on-line or offline) for use as an alternative choice to money for making purchases from the model.
Merely put, should you’re gifting somebody a present card price INR 1000 for Christmas from model ABC, they’ll use it to make a purchase order well worth the quantity on that model’s on-line retailer or at a bodily retail retailer.
Notice: Shopify reward playing cards are a function that’s now obtainable on all Shopify plans. You possibly can learn extra about it right here.
The expansion of reward playing cards in India
An idea that was usually thought-about too ‘impersonal’ by Indian shoppers, the demand for reward playing cards now’s rising dramatically.
In keeping with a examine shared on Indian Retailer on on-line procuring patterns, shoppers’ gifting patterns have been shifting in direction of digital reward playing cards. The reward card spending patterns additionally present that 69% of reward playing cards get redeemed in the course of the first 30-40 days of their receipt.
Aside from making gifting simpler for shoppers, Occasions of India additionally reported retailers utilizing reward playing cards to get assured enterprise. The most important of names within the trade like Customers Cease, Hidesign, Flipkart, Pepperfry and plenty of others have began to make use of reward playing cards extensively of their gross sales technique. They’re combining totally different gross sales methods with reward playing cards, utilizing techniques like providing further reductions to encourage patrons to decide on reward playing cards as items.
Actually, digital reward playing cards contribute 55% to enterprise orders throughout varied industries. And that itself is an indicator that your shoppers need to purchase reward playing cards!
Quite a lot of manufacturers on Shopify have already taken observe of this and have gotten a headstart with reward playing cards of their shops!
Examples of shops utilizing reward playing cards in India
Present playing cards are nice as a result of they assist your clients overcome the impediment of not understanding the giftee’s preferences or preferences.
Are you able to think about how embarrassing it might be to ask your colleague for his or her clothes measurement, for instance?
To display how useful reward playing cards will be and the way they’ll have purposes throughout industries and markets, listed here are some examples of manufacturers in India who’ve all included reward playing cards of their on-line shops:
- Headphone Zone
- Blue Tokai
- Talking Herbs
- Disguise Cosmetics
- Heads Up For Tails
2. Headphone Zone
3. Blue Tokai
5. Talking Herbs
6. Disguise Cosmetics
10. Heads Up For Tails
Present playing cards can be utilized in many various methods throughout all classes, as you possibly can see from the examples above.
So if we’ve got satisfied you to offer your clients the choice of reward vouchers as a substitute of guessing their method via decisions this vacation season, let’s look into how one can arrange reward playing cards in your Shopify retailer.
arrange reward playing cards in your Shopify retailer?
Earlier than you possibly can promote reward playing cards, that you must activate the reward card function via your Shopify retailer admin.
- Log into your Shopify admin
- Go to Merchandise > Present playing cards
- Click on ‘Add reward card’ product
By following the steps above, your first reward card will get created instantly, however its standing is ready as ‘draft’ by default. You possibly can then make adjustments like giving the reward card a reputation, assign the quantities that individuals can decide from, and add a customized design and extra earlier than publishing them in your storefront.
Right here’s an in depth video tutorial on find out how to arrange reward playing cards in your Shopify retailer:
It’s also possible to comply with the step-by-step information we’ve got created to arrange, add, edit or take away reward playing cards right here.
Now that you’ve got reward playing cards arrange in your Shopify retailer, allow us to let you know yet another factor – simply finishing the setup isn’t sufficient. If you would like web shoppers to purchase reward playing cards from you, that you must market them proactively.
And we’ve got some quick-to-execute concepts for you.
Present card advertising and marketing concepts
The next reward card advertising and marketing concepts come from manufacturers working profitable companies in India. Flick through all of them and use the methods that appear the perfect fitted to you!
- Give your reward playing cards a novel, seasonal design
- Make them noticeable in your retailer
- Promote them in your electronic mail advertising and marketing campaigns
- Use social media to advertise them organically
- Promote them in your electronic mail advertising and marketing campaigns
- Use SMS advertising and marketing to let subscribers find out about it
- Use WhatsApp broadcast advertising and marketing
- Run adverts on social media
- Run adverts on the search engine
- Make them part of your content material advertising and marketing technique
- Cross-sell reward playing cards throughout your retailer
- Promote them in your bodily shops
Give your reward playing cards a novel, seasonal design
If you would like individuals to offer reward playing cards this season, be certain that they really feel festive sufficient. As a substitute of constructing your reward playing cards look plain and jaded, give them a customized design that matches your model in order that when a recipient receives them, they get a ‘branded expertise’.
Right here’s how Suta has designed their reward card:
Equally, you can provide your reward card design a extra seasonal design. For example, throughout Christmas, your reward playing cards may have a Christmas tree or Santa made on them.
Right here’s an instance of how Starbucks designs their reward playing cards for various events:
Make them noticeable in your retailer
You possibly can promote them utilizing an announcement bar or make them part of your major navigation menu. The thought is to make them as seen as attainable, in order that exploring reward playing cards whereas looking for items in your retailer comes extra naturally. That is an particularly efficient advertising and marketing technique to implement in the course of the festive season.
Right here’s how Blue Tokai has made reward playing cards noticeable – by making them part of the principle navigation menu:
Use social media to advertise them organically
Social media influences 71% of on-line buy choices. Use your model accounts on Fb, Instagram, Pinterest and different channels to advertise the supply of reward playing cards in your retailer.
For instance, you possibly can create a carousel sharing the advantages of giving reward playing cards to your loved ones. Or you possibly can create a brief video to put up as an Instagram Reel displaying how completely satisfied persons are after they obtain reward vouchers of their favorite manufacturers.
However keep in mind, that you must do that constantly over a time period and never simply on the final minute. Natural advertising and marketing takes time to be seen, so begin early!
Promote them in your electronic mail advertising and marketing campaigns
As an ecommerce retailer, we’re positive you’re sending out common newsletters to advertise reductions, offers, presents and new merchandise on electronic mail. Give your reward playing cards a spot in your electronic mail content material as properly, selling them in the course of the vacation season. Make sure you add them visibly with a piece devoted to them in order that they don’t go unnoticed.
You might even arrange a separate electronic mail advertising and marketing marketing campaign for it!
Right here’s how Roxy promotes their reward playing cards:
Use SMS advertising and marketing to let subscribers find out about it
With a median 98% open fee on SMS campaigns, it’s a channel you don’t need to miss whereas selling reward playing cards. Create a separate SMS advertising and marketing marketing campaign that’s centered on selling the advantages of your reward playing cards, or mix a reduction with it to encourage their buy.
This Christmas, give your family and friends the items they actually need with our GIFT CARDS. Additionally get an unique 10% off on purchases made by way of reward vouchers. Get them right here: store.hyperlink/giftcards
Use WhatsApp broadcast advertising and marketing
Just like SMS, WhatsApp is turning into a number one channel for manufacturers to advertise their offers and reductions. Don’t pass over your reward playing cards from the technique and create a WhatsApp broadcast advertising and marketing marketing campaign to advertise them.
This Christmas, give your family and friends the reward they actually need (and love) with our GIFT CARDS. ?
Get an unique 10% off on purchases made by way of reward vouchers till December 31, 2021. ?
Get them right here: store.hyperlink/giftcards
Run adverts on social media
There are millions of posts being made on social media day-after-day. Whereas natural methods are nice, we additionally advocate working just a few adverts to advertise your reward playing cards so as to get them seen quicker.
You should use the social media posts you make for natural attain as adverts. Merely increase the put up to assist it attain extra those that match your viewers.
Run adverts on the search engine
About 68% of on-line procuring journeys begin from the search engine. Getting your reward playing cards to rank instantly is sort of not possible, owing to the variety of companies now specializing in web optimization. However you possibly can turn out to be part of the search outcomes by working search adverts in your reward card pages. Don’t neglect to make use of a compelling copy to drive site visitors to your retailer!
Right here’s how some companies are selling their reward playing cards on serps:
Make them part of your content material advertising and marketing technique
For those who’re a DTC model that has been leveraging content material advertising and marketing to teach patrons and assist them make knowledgeable buy choices, it’s time to herald reward playing cards too. The variety of searches round ‘christmas reward concepts’ and ‘new 12 months reward concepts’ improve throughout this era; to money in on the identical, create content material that addresses these queries, neatly inserting your reward playing cards as your best option this season!
Cross-sell reward playing cards throughout your retailer
Quite a lot of web shoppers will come to your retailer searching for particular merchandise for themselves. However that doesn’t imply you possibly can’t introduce them to your reward playing cards. Place reward playing cards as product suggestions in your product web page and cart web page, with a intelligent message like ‘whilst you’re at it, give your family members slightly one thing too’.
Promote them in your bodily shops
That is the one season a variety of us prefer to step out as properly to purchase decor and reward gadgets. When you have a bodily or a popup retailer, be sure to promote your reward playing cards there as properly. You possibly can create banners or encourage your salespeople to let walk-ins know concerning the reward playing cards obtainable in your on-line retailer.
Actually, go one step additional and allow them to buy reward playing cards out of your on-line retailer whereas they’re on the bodily one!
Must you allow reward playing cards in your Shopify retailer?
Shopper buy behaviour has developed dramatically over time. The pandemic as an illustration has emphasised on the significance of constructing significant purchases, and gifting is part of the identical.
This is the reason we imagine reward playing cards are a should in your vacation advertising and marketing technique!
Don’t wait, and assist your clients give significant items this season with reward playing cards.