Promote on Instagram: Optimizing Your Advert Creatives for Most Conversion (2021)


With 201 million customers accessing the photograph and video sharing platform, India is a number one viewers section utilizing Instagram. Statistics state that there are 140 million each day lively customers on the platform, sharing and consuming content material. That’s the very cause why it’s worthwhile to promote on Instagram as part of your vacation advertising technique. 

However getting seen on Instagram is now simpler stated than achieved. Irrespective of how good your picture or video, which pattern you’re hopping onto or what number of hashtags you’re making use of, natural attain is dipping daily. 

When you’ve got been there, skilled that, it’s time to begin leveraging Instagram adverts! 

Earlier than you get excited, allow us to let you know that getting conversions in your Instagram adverts isn’t straightforward both. But it surely does enable you increase your attain to seize new, related audiences.

When you’re new to this, you’ll be able to find out about what Instagram adverts are, the differing types and codecs, and concentrating on, in our newbie’s information to promoting on Instagram

On this article although, we’re going to share some tips about the one side that may make or break your advert marketing campaign’s success. And no, it’s not the low cost you’re providing. 

We’re speaking about your Instagram advert creatives to promote on Instagram.  

  • Take into account the specs of Instagram advert codecs 
  • Hold the textual content in your adverts catchy but minimal 
  • Concentrate on one factor (product or the textual content) 
  • Add a name to motion on the artistic 
  • Create FOMO utilizing the textual content on artistic 
  • Use the facility of distinction 
  • Strive totally different artistic varieties 
  • All the time guarantee your creatives are branded 
  • Use social proof in advert creatives 
  • Present a number of merchandise 
  • Hold your product in focus 
  • Spotlight the product options 
  • Make sure the advert graphic has some construction 
  • Present individuals utilizing the product 
  • Totally different advert creatives for various viewers segments 
  • Use numbers to get your level throughout 
  • Follow 1-2 fonts per artistic 
  • Location-specific advert creatives 
  • Use youngsters and pets in creatives 
  • Make them humorous and odd 

1. Take into account the specs of Instagram advert codecs 

Your Instagram advert’s look (whether or not it’s seen in Instagram Tales or Feed) will rely rather a lot on the format you select for the marketing campaign. As per Fb, listed here are the obtainable codecs for Instagram adverts:  

  • Photographs: When you’re making use of a single picture in your Instagram advert, your picture will seem within the sq., panorama or vertical format. 
  • Movies: When you plan on utilizing video creatives in your Instagram advert, your video then seems within the sq. or panorama format (excluding Instagram Tales). 
  • Carousel: If you wish to use a number of photos in your advert marketing campaign – carousel format, your advert will then seem in a sq. or vertical format within the Feed and Tales. 
  • Instagram Tales: This explicit Instagram advert format can assist the identical media you employ in different placements – single picture, or movies; however it’s really useful you employ a fullscreen vertical artistic as an alternative. 
  • Instagram in-stream video: This Instagram advert format helps video creatives as much as and together with 15 seconds lengthy; it is suggested to make use of a fullscreen vertical asset although. 
  • Reels: It is possible for you to to make use of fullscreen vertical belongings solely as advert creatives for Reels adverts. 
  • Instagram Store: For this, your advert artistic have to be both single picture, carousel or in assortment format. The advert will seem as a sq. 1:1 picture and will likely be tappable to your web site for product particulars. 

2. Hold the textual content in your adverts catchy but minimal 

Top quality visuals are necessary if you’re promoting on Instagram. The photograph and video sharing platform has again and again emphasised the significance of conserving your content material catchy for it to carry out properly, and it’s no totally different for advert creatives. 

Hold your advert artistic textual content to the minimal. The thought is to let individuals visualise what your product appears to be like like – be it a picture or a video. 

And on prime of that, conserving the textual content crisp can even enable you increase the readability of it. An excessive amount of textual content in too small dimensions would possibly solely find yourself trying like an eye fixed sore. 

Whereas Fb has eliminated the 20% textual content rule from advert creatives, providing you with extra room for artistic copy, we expect you should use catchy phrases within the advert description. In your advert creatives, follow energy phrases on actionables. 

For instance, in the event you’re selling a brand new assortment in your Shopify retailer, you’ll be able to merely add ‘NEW ARRIVALS’ on the advert artistic. Go into sharing extra particulars in regards to the assortment within the description as an alternative. 

Right here’s an instance of DMODOT conserving textual content as a secondary aspect of their advert artistic:

dmodot instagram ad creative

3. Concentrate on one factor (product or the textual content)  

Whereas the human mind can course of a number of items of knowledge in a single go, it tends to concentrate on solely a type of issues probably the most. When you current an advert artistic that showcases the merchandise on sale, together with a number of textual content, there’s a excessive likelihood your viewers truly consumes solely considered one of them. 

Merely put, both their focus will go on the product imagery, or the textual content. And if that one aspect isn’t the robust level of your advert artistic, your promote on Instagram marketing campaign is not going to succeed. 

For instance, in the event you’re concentrating on a brand new viewers along with your Instagram adverts, we suggest following Tip 2 – conserving the correct mix of product visuals and textual content to focus on your worth proposition. 

However in the event you’re concentrating on a longtime viewers, who know what you promote, you’ll be able to experiment with adverts with creatives that embrace solely textual content, like: CHRISTMAS 20% SALE IS LIVE!

The golden rule to decide on the purpose of focus right here is asking your self, who’re you concentrating on and what would you like them to remove from the Instagram advert. 

Right here’s an instance of a text-focused advert from Ikea:

text focused instagram ad creative

And right here’s an instance of a product-focused advert, that retains textual content to minimal from the identical model: 

ikea instagram ad with less text

4. Add a name to motion on the artistic 

Sure, your Instagram adverts – it doesn’t matter what the format, could have a CTA added to them. It may very well be to go to your profile, your web site or ship you a message. 

However in the event you actually wish to hack your Instagram advert efficiency, leverage the copy in your advert artistic to nudge an motion out of your audience. Maintaining your advert artistic copy crisp, you’ll be able to embrace a CTA (name to motion) that tells the viewers what to do subsequent! 

For instance, Fossil is operating Instagram adverts to get extra viewers to their social media account. Whereas their chosen advert codecs do have a CTA, additionally they use the artistic house to spell it out clearly ‘Observe us on Instagram’. 

call to action on instagram ad creative

Equally, if you need them to go to your web site to take pre-orders on a restricted version assortment, your advert artistic can spell out ‘Pre-order ABC now’. 

5. Create FOMO utilizing the textual content on the artistic 

One other tip on profiting from your Instagram advert creatives and the copy that goes on it, is to create FOMO. 

69% of millennials expertise FOMO and 60% of individuals make on-line purchases due to it – principally inside 24 hours. It’s human psychology – nobody desires to overlook out on product, deal or one thing that’s trending! 

You may incorporate FOMO in your advert creatives utilizing product labels like ‘fast-selling’, ‘trending’, ‘supply till shares final’ or ‘operating out quickly’. 

The thought right here is to maintain your product as the focus of your Instagram advert artistic, however use the call-to-action house to create an urgency across the buy of it! 

6. Use the facility of distinction

There are a variety of steps within the resolution making course of when shoppers have a look at adverts. So that you want your advert creatives to seize consideration, set off curiosity immediately, enhance their want to make the acquisition and nudge a desired motion like visiting your retailer. That is the place utilizing a ‘distinction impact’ comes into play. 

Distinction is actually the distinction in luminance and/ or coloration that makes an object or its illustration within the advert artistic (picture/ video) distinguishable. 

Utilizing coloration psychology, you’ll be able to create a distinction in your Instagram advert creatives to set off an emotional response that favors a shopping for resolution. Though, you will need to concentrate on utilizing colours which might be constant along with your model model and audience preferences. 

Right here’s an instance of advert creatives that use contrasting colours from Bummer: 

contrast colors in ad creatives

Listed below are some sources to know coloration psychology and distinction higher: 

7. Strive totally different artistic varieties 

Whereas rather a lot depends upon the format of promoting you’re selecting, additionally it is necessary to experiment with the kind of creatives you place to make use of. 

For instance, for Instagram Feed adverts, don’t simply use static or single photos. Experiment with quick movies, GIFs and even boomerangs to showcase your merchandise in numerous methods. 

The thought is to make your advert artistic seize consideration and likewise current the worth proposition of your merchandise. Utilizing carousel photos to showcase totally different options of your product could also be too tedious for a purchaser to flick thru; utilizing a GIF right here can be a wiser transfer! 

Aachho makes use of totally different codecs on Instagram to advertise their merchandise. Right here’s an instance of a single picture Feed advert: 

single image ad creative on instagram

Right here’s them utilizing carousel photos to showcase a number of merchandise: 

instagram carousel ad

And right here’s how they’re utilizing movies in Instagram adverts: 

instagram video ads

8. All the time guarantee your creatives are branded 

In line with a research, a mean web consumer sees about 5,000 adverts daily and recollects solely 2% of them. Operating Instagram adverts shouldn’t be a brief time period technique; it’s worthwhile to plan them in such a means that they add to your long-term targets. 

When working in your advert creatives, maintain them constant along with your model. From the colours you make use of to the fonts, brand and different parts, you wish to maintain one thing that immediately strikes a chord along with your viewers and will be associated to your model. 

Take into consideration how you understand McDonald’s is true across the nook once we see the smallest flash of purple! 

9. Use social proof in advert creatives

About 87% of shopping for choices start with researching manufacturers and merchandise on-line. A typical on-line shopper seeks evaluations, rankings and testimonials earlier than even interacting with a model. That’s why including social proof to your advert creatives is a good suggestion! 

For instance, in case your product has been featured in a well-liked journal, add a bit ‘featured on’ label in your artistic. You possibly can additionally showcase the variety of evaluations it has acquired or the general product ranking in order that your viewers feels compelled to discover what others love. 

Fizzy Goblet makes use of movie star pictures to point out how their merchandise are being styled by those who their viewers appears to be like as much as: 

instagram ad creative with social proof

Right here’s one other instance from Aachho:

using social proof in instagram ads

10. Present a number of merchandise 

Each client is totally different and should have totally different model preferences. When you’ve got merchandise in numerous variants, showcase all of them utilizing both a number of photos to create a carousel or a brief video that presents all of them. 

You too can use a number of merchandise from totally different classes and collections to focus on a brand new viewers to allow them to know what’s obtainable in your Shopify retailer. 

Right here’s an instance from Heads Up For Tails: 

multiple products in instagram ad

11. Hold your product in focus 

DTC manufacturers are inclined to maintain a number of their concentrate on product pictures. This contains clicking footage in numerous set ups and on totally different backgrounds. Whereas these product photos look aesthetic when used on product photos or as hero banners on the web site, they’re too distracting for use in Instagram adverts. 

Be sure the advert creatives you employ (photos or movies), are targeted in your product greater than the background. If there are too many parts within the backdrop, it might take client consideration away from what you truly promote. 

For example, if you’re promoting stationery objects, you don’t need them pondering you additionally promote electronics! 

Right here’s Headphone Zone selling considered one of their merchandise by completely conserving their advert artistic particular to it: 

instagram ad examples

12. Spotlight the product options 

Relying on the product you wish to promote on Instagram, your advert artistic wants to focus on its options. The thought is so that you can visually convey the USP of your product and enchantment to the viewer’s curiosity. 

For instance, in the event you promote journey equipment and are selling a bag. You need to use a carousel of photos or a brief video to focus on issues just like the variety of pockets, zips, waterproofing and different features that make it travel-ready. 

Right here’s an instance from DMODOT displaying what’s the USP of their footwear: 

product features instagram ad

13. Make sure the advert graphic has some construction 

When designing a storefront, we focus rather a lot on how the web page flows each by way of design and content material. Ideally, you need to be utilizing the identical logic whereas designing your advert creatives as properly! 

The inspiration of Instagram advert artistic is making info consumption straightforward and telling them precisely what to do subsequent. A really useful construction of advert artistic, which can range primarily based on the format you employ is: 

  • Model 
  • Headline (USP)
  • Name to motion (CTA)
  • Visible 

As a DTC model, your distinctive worth proposition, CTA and visuals are crucial parts of an advert artistic. Be sure they stand out distinctly within the artistic you propose to utilize. 

14. Present individuals utilizing your product 

Your advert has to appear to be it is part of somebody’s Instagram Feed if you need individuals to have interaction with it. Nobody likes to work together with enterprise content material; however love participating with content material from those that they relate to indirectly. 

Present individuals utilizing your product as an alternative of at all times displaying simply the product. You may ask your present clients to share photograph evaluations and even file movies of them placing them to work. 

Utilizing this hack in your advert creatives can be a great way so as to add extra perspective to your marketing campaign. It helps your viewers visualise how one can put your merchandise to work. 

Right here’s an instance of Suta promotes their sarees; this helps them present how flowy the material is to match the look one want to go for at totally different events: 

product in use instagram ad creative

15. Totally different advert creatives for various viewers segments

Totally different strokes for various people. 

Whereas a youthful viewers section could like seeing and interesting with visuals which might be good and vibrant, an older section could discover them too jarring. This is the reason we suggest utilizing totally different advert creatives for various segments of the viewers you’re concentrating on. 

Strategise your advert campaigns in such a means you could section your concentrating on as properly. Put together advert creatives that tackle every otherwise. This can even allow you to check totally different advert copies, provides and name to actions to see what every responds to probably the most. 

16. Use numbers to get your level throughout 

Individuals are conditioned to concentrate to numbers in visible content material. It helps them immediately perceive the worth your model has to supply to them. 

So make sure that your advert artistic contains any quantity that places ahead your advert’s worth. For instance, “20% off” or “Save 15% on all merchandise”. Use a daring font and a much bigger font dimension to carry the numbers to consideration. 

Right here’s an instance from Fabuliv selling the continuing sale on their web site: 

instagram ad examples - use numbers

17. Follow 1-2 fonts per artistic 

Utilizing too many fonts in your advert artistic is like making an attempt to convey an excessive amount of info in a single go. That may depart your viewers confused, overwhelmed and never understanding what to do subsequent. Individuals are inclined to draw back from something that feels uncomfortable or ambiguous. 

So when designing your advert creatives, strive sticking to 1-2 fonts solely. One that permits you to create a title of some types and one which describes the worth proposition. 

A good suggestion is to make use of fonts constant along with your model, or these which might be used in your Shopify retailer. 

Right here’s an instance of the identical from Blue Tokai: 

use limited fonts in ad creatives

18. Location-specific advert creatives 

Familiarity and a localised expertise is part of personalization that 80% of shoppers count on from manufacturers as of at this time. 

When you promote domestically or are operating adverts to focus on shoppers from totally different areas, this tip comes helpful! 

Make use of location-specific parts in your Instagram advert artistic. For instance, in the event you’re opening a retailer in Mumbai, including the Gateway of India in your artistic turns into depictive and immediately recognisable, conveying half your info immediately. 

19. Use youngsters and pets in creatives  

Who doesn’t like cute infants or fur buddies? 

Repeatedly, advertising and promoting consultants have discovered that folks from all demographics reply positively to pets and kids. You may leverage the identical in your Instagram advert creatives as properly to drive extra engagement.  

However be sure that if you’re placing their photos to work, you’re dropping context of what your model truly sells or the viewers you’re addressing.

You do not need to return throughout as insensitive or spammy. 

20. Make them humorous and odd 

Relying on what you promote and who your viewers is, you may as well experiment with humorous or add photos. 

Such kinds of Instagram advert creatives not solely seize consideration immediately, but additionally enable you place your model as ‘enjoyable’. So be sure that’s the market positioning you’re going for earlier than placing this tip to work. 

Apps and instruments that will help you create Instagram advert creatives 

We all know a number of you’re solopreneurs or have smaller advertising groups who would possibly discover all of it too overwhelming to create advert creatives. However the excellent news is that there are a variety of instruments and apps you may make use of to create them!

Listed below are a few of them: 

  • Canva
  • Visme 
  • Typito 
  • Bannr 


Canva is a great drag and drop software to design creatives. It comes with prepared to make use of and customizable templates for all codecs of Instagram that you should use to shortly create one thing on your advert marketing campaign. 


One other on-line design software that comes with loads of templates and customizations, Visme will allow you to get your advert creatives prepared and operating very quickly as properly!


If you wish to create video advert creatives, you want a software that may enable you shortly patch your product footage. You need to use the Typito app for this because it pulls in product photos out of your storefront with ease, letting you do fast edits, add copy and filters earlier than pushing them out for adverts.  


One other plug and play design resolution you should use in your Shopify retailer, is Bannr. It comes with loads of put up concepts and templates for Instagram that you simply customise and edit on your advert campaigns.  

In search of different apps and instruments you should use for photograph and video modifying? Try the 25 Greatest On-line Picture Editor Softwares & Apps (Free and Paid)

Promote on Instagram, and make extra gross sales. Begin at this time!  

Operating Instagram adverts that drive engagement and extra gross sales on your on-line enterprise is a frequently studying course of. 

There is no such thing as a one-size-fits-all method to one of the best Instagram advert creatives or Instagram promoting greatest practices. You have to begin someplace, monitor the outcomes your adverts usher in and optimize your technique as per your viewers’s response. 

The above listed suggestions are a curation of Instagram advert artistic greatest practices really useful by promoting consultants and actively utilized by main manufacturers. And we actually hope you discovered an thought in there on your first (or the following) Instagram advert artistic! 

In search of extra sources on Instagram advertising? Listed below are some we suggest studying: 


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