Product Pictures, Half 15: Crafting an Picture Begin to End


All through this sequence, I’ve defined find out how to shoot and edit product merchandise that attraction to buyers and drive conversions. This ultimate installment is a wrap-up, making use of the entire ideas I’ve addressed to a single picture utilizing solely my iPhone and three modifying instruments.

So far I’ve lined all materials facets of choosing tools, staging shoots, and enhancing the photographs afterward: “Half 1: Selecting Backdrops,” “Half 2: Deciding on Tripods,” “Half 3: Synthetic Lighting Fundamentals,” “Half 4: Angles and Viewpoints,” “Half 5: Selecting a Digicam,” “Half 6: Deciding on a Lens,” “Half 7: Magnification and Shut-ups,” “Half 8: Composition Necessities,” “Half 9: Superior Composition,” “Half 10: Traces as Design Parts,” “Half 11: Picture Enhancing,” “Half 12: Colour Correction and Presets,” “Half 13: Particular Edits,” and “Half 14: Optimizing for Velocity, Search.”

Picture Begin to End

I’ll work with a vase I’ve created in my artwork studio.

I’ve mentioned the significance of utilizing a white background for many product pictures. For this shoot, as a substitute of knowledgeable backdrop, I’ve used commonplace white seamless paper. The standard of the paper wasn’t nice, and it had a number of crinkles.

Photo of an art studio with a green vase on white paper

The backdrop is commonplace white seamless paper with a number of crinkles.

I offset these deficiencies by utilizing pure lighting to push the shadows to the left of the vase. I might have used synthetic lighting if pure mild was inferior or if I needed to take away the shadows.

I didn’t fear a lot in regards to the picture’s composition since I needed it to resemble what’s typical on the Amazon Market or an unbiased ecommerce retailer, with the merchandise being front-and-center, displaying as a lot information as attainable.

I pulled again the view of the shot for an eye-level viewpoint from a 45-degree angle. Utilizing my iPhone and my studio tripod, I captured a bland picture, good for demonstrating modifying on a cellular system.

Photo focusing on the green phase on the white paper background

The shot is an eye-level viewpoint from a 45-degree angle utilizing an iPhone and studio tripod.

I began the modifying course of by eradicating the extraneous objects within the top-right nook (which I’ve marked in inexperienced beneath) utilizing Contact ReTouch’s brush software.

Screenshot from the Touch ReTouch brush tool

Take away the extraneous objects within the top-right nook (marked in inexperienced) with the Contact ReTouch’s brush software.

I then eliminated the background shadows created by the horizon of the picture (once more, marked in inexperienced beneath), leaving solely the shadow from the vase itself. To do that, I once more used Contact ReTouch’s brush software.

Screenshot of the Touch ReTouch tool showing in green the background shadows

Take away the background shadows created by picture’s horizon as marked in inexperienced.

Having sorted the shadows, I mounted the picture’s brightness and shade ranges. I used Snapseed to extend the brightness to +92. This immediately made the vase extra interesting.

Screenshot from the Snapseed app

Regulate the picture’s brightness and shade ranges with Snapseed.

However the picture nonetheless wasn’t good. The colour wasn’t proper. So utilizing Snapseed, I adjusted the saturation to +42 and added a little bit of distinction. That made your entire picture pop. I confirmed it to a pal, who mentioned she would purchase my vase primarily based on the photograph!

Screenshot of the saturation screen in Snapseed

Use Snapseed to regulate the saturation to +42 and add distinction.

I then cropped the ultimate picture utilizing my iPhone’s native modifying instruments. I made positive the strains of the shadow drew viewers’ eyes into the middle of the vase. Lastly, I offset the composition by leaving further white house above the vase, rising its attraction.

Photo of the vase as cropped

Crop the ultimate picture utilizing iPhone’s native modifying instruments.

I might have used Adobe Photoshop from a desktop pc to do all of this. However my objective was to exhibit find out how to obtain terrific outcomes with a smartphone alone. Plus, switching backwards and forwards between computer-based software program and cellular apps on a single picture will get unnecessarily sophisticated.


I completed the entire course of by altering the photograph’s file identify from the generic IMG_3880 to carolyn-mara-blue-tie-dye-swirl-vase — which is search-engine pleasant. After guaranteeing its file format was a JPEG, I posted the picture to my web site, the place I added alt textual content to make sure accessibility for visually-handicapped buyers and for max publicity on Google.

This whole course of took about 20 minutes. It illustrates the convenience for each new and skilled retailers of making high quality product images utilizing solely a smartphone.


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