Interview with Head of EU Advertising and marketing Amazon Pay


Fee strategies have been quickly growing lately and the market has seen loads of adjustments in 2021. Amazon Pay is an internet checkout answer that lets clients use their Amazon data to buy on different websites. In an interview with Ecommerce Information, Jenny Catterfeld appears again at achievements and to what the funds business has to supply sooner or later.

Choice non-traditional cost strategies

Throughout Europe, different cost strategies (as a substitute of credit score or debit playing cards) are rising in popularity. Analysis reveals that clients want checkouts with extra accessible cost strategies.

‘Corporations which are capable of provide a constant cost expertise will drive buyer loyalty.’

“I’m already seeing clients not all the time selecting the standard funds suppliers, as a result of they need to have the ability to handle their cash in a extra fluid means”, says Jenny Catterfeld, Head of EU Advertising and marketing at Amazon Pay. “Corporations that adapt and are capable of provide a constant cost expertise and are capable of take away frictions from the funds journey, would be the ones that drive buyer loyalty and worth.”

‘Prospects proceed to make use of Amazon Pay’

Earlier this yr, Amazon Pay launched a re-imagined design of its checkout course of with Checkout v2. With the brand new checkout answer, the shopper’s checkout expertise turned simpler and extra streamlined.

‘Amazon Pay extends the commerce expertise that customers know from Amazon.’

Amazon Pay has a whole lot of thousands and thousands of lively Amazon buyer accounts, with 200 million Prime members globally.  “I believe clients select Amazon Pay as a result of it extends the commerce expertise Amazon clients come to get pleasure from and belief on to hundreds of internet sites around the globe. As soon as our clients have skilled how fast it’s to checkout with Amazon Pay, they proceed to make use of it.”

‘Solely a matter of time’

Although most on-line shops know that clients want a variety of cost options, there are nonetheless corporations that simply provide conventional cost strategies equivalent to bank cards. “Bank card corporations had been the primary movers in on-line funds and companies belief them. It’s solely a matter of time although, till different cost choices show their trustworthiness”, says Jenny.

With its integration potentialities, equivalent to supply notifications by way of Alexa, Amazon Pay is planning to proceed rising its attain within the funds sector. “Many retailers utilizing Amazon Pay are saying it has positively affected their conversion metrics like checkout charges as a result of it’s so easy and fast to pay. As most shoppers have already got an Amazon account, including Amazon Pay to their on-line retailer is a logical step for a lot of retailers.”


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