The Nice Indian Competition and Procuring Season is right here! And that requires placing your on-line enterprise on the forefront to seize some consideration (and drive extra gross sales) to attain these yr finish targets you’ve been engaged on. That is why we have created a fast information on vacation advertising which incorporates among the greatest small enterprise Christmas advertising concepts too!
How and the place Indian shoppers are purchasing has modified fairly considerably over the previous 14 months. Whereas nearly all of millennials in Tier-1 metropolitan areas store on-line continuously, we’re additionally seeing this pattern broaden to Tier-II and Tier-III cities as properly.
53.3% of millennial buyers from non-metros surveyed by Shopify for the Festive Procuring Outlook Report 2021 confirmed a powerful choice for purchasing on-line. General, extra Indian shoppers are purchasing on-line with 76.9% of these surveyed by Shopify trying to take action this festive season due to the comfort it provides.
YouGov analysis additionally reported that 91% of shoppers plan on purchasing on-line throughout this festive and vacation season whereas the Retailers Affiliation of India confirmed there can be pent-up shopper demand this festive season.
Whereas that is the perfect time to deliver ahead your greatest offers and reductions, it is usually the one time when it will get more durable to get your provides seen.
So we took into consideration essentially the most generally used channels by shoppers in India and introduced collectively among the greatest seasonal advertising methods you possibly can implement to make sure that you’re in your shopper’s thoughts (and cart) throughout this era of gifting and loopy year-end purchasing!
Now let’s get right down to discovering the perfect vacation advertising technique for you.
Vacation advertising methods for the festive and vacation season gross sales
We took a take a look at among the most profitable Indian manufacturers on the market and tried to interrupt down how they had been reaching the fitting viewers on the proper time with the fitting message with their seasonal advertising campaigns.
Listed below are among the classes we realized from them, listed as easy steps or perhaps a guidelines that can assist you run the perfect vacation advertising technique this yr:
- Get your on-line retailer prepared for the festive and vacation season
- Create a festive-ready assortment of your merchandise
- Create provides and reductions conserving the vacation season in thoughts
- Attain out to your subscribers on electronic mail to allow them to know
- Arrange social media adverts to spice up consciousness across the sale
- Arrange search adverts to faucet into the search intent of internet buyers
- Leverage content material advertising
- Attain out to clients on SMS
- Ship a promotional broadcast on WhatsApp
- Ship promotions on Telegram
- Automate your net push notifications
- Create and provide present playing cards
- Arrange retargeting and remarketing adverts
1. Get your retailer festive prepared
First issues first. Whether or not you’ve got an offline retailer, an internet one, or each, it’s time to offer it the feel and appear of the season!
You probably have a bodily retailer, including a couple of lights throughout Diwali or a Christmas tree for some completely satisfied, winter cheer can go a great distance in moving into the groove and alluring extra footfall.
Equally, if in case you have an internet retailer, be sure to herald some festive and vacation season cheer to your design. You are able to do this by merely altering the hero banner picture on the homepage to one thing that displays the festive cheer. Or if you happen to’re taking your sale reside, you possibly can showcase this as a banner.
Then you possibly can create an extra web page to show all of your reductions and offers, and redirect web sites to this web page. For instance, ‘Secret Santa Sale’ in your Christmas advertising marketing campaign, could possibly be a web page that shows all of the objects which are on low cost.
One other good concept and vacation advertising marketing campaign instance of one thing that works to seize consideration is to make use of product labels to focus on the objects on sale. They’re additionally a refined design component that makes it simple for guests to identify the objects on low cost amidst the a whole bunch which may be current in your web site.
For instance, The Man Firm makes use of a popup to show their Diwali contest that nudges guests to subscribe to take part.
Bonus tip: You too can promote a hashtag that subscribers can use to take part within the contest whereas sharing a purchase order on social media. This is without doubt one of the methods you possibly can collect social proof, which may turn out to be one in every of your most influential advertising property.
2. Create a festive or vacation prepared assortment of merchandise
Check out your merchandise, what your clients are shopping for actively after which create a vacation season sale assortment. These could possibly be particular person objects that you simply provide on reductions for the time interval. Or you possibly can even bundle completely different objects to create packages they’re extra more likely to buy.
For instance, Phool mixed their incense sticks together with diyas to create Diwali present packing containers with customized packaging for his or her Diwali Sale.
Equally, an efficient Christmas promotion concept is to arrange a Secret Santa web page whereby buyers making a purchase order from the gathering, obtain a shock present alongside their order.
Assume strategically about how a shopper could make use of your assortment or provide and go all out with it.
That is additionally a very good time to bundle your slow-selling merchandise with hot-selling objects to make the acquisition extra useful in your clients, and to get your stock out. However keep in mind to create a restricted stock of the identical, to maintain the FOMO stepping into your vacation advertising technique.
3. Create provides and reductions conserving vacation purchasing in thoughts
The festive and vacation season gross sales aren’t simply all in regards to the offers and reductions for shoppers. A whole lot of your potential clients are additionally searching for issues like specific delivery or discounted delivery. So take shopper psychology in thoughts whereas creating provides and reductions for this seasonal sale.
A number of provides and reductions that you may experiment with for Christmas advertising and vacation season promotions embody:
- % off storewide
- % off on choose objects/ collections
- % off on an outlined cart whole
- Free delivery for a restricted time period
- Discounted delivery
- Free delivery on orders above a set threshold
- % off on quantity purchases
- Purchase x, get y low cost
Need to study extra in regards to the various kinds of reductions you possibly can provide to clients in your vacation advertising technique? Learn this text.
And if in case you have a Shopify retailer, study extra about creating reductions right here.
4. Attain out to subscribers on electronic mail
As quickly as you’ve got your festive or vacation season sale deliberate out, use electronic mail advertising to achieve out to your current clients and subscribers. However keep in mind a one-time announcement will do you no good!
Begin with a sneak peek into the reductions to create pleasure across the sale. Then step by step countdown to the sale, nudging your subscribers to create want lists or maintain a tab on the merchandise going up on sale to not miss out on a very good deal.
Here is an instance of a Christmas advertising marketing campaign being run by Apple on electronic mail:
When you’re open to taking pre-orders on the discounted costs, keep in mind to obviously point out the identical in your emails. And at last, when your sale goes reside, keep in mind to obviously state the identical within the electronic mail as properly!
Professional tip: Maintain your subscribers engaged even through the sale utilizing electronic mail advertising to advocate merchandise based mostly on their searching historical past, earlier purchases and extra. You too can use emails to search product opinions or suggestions from clients.
We’ll make this yet one more degree simpler with Shopify Electronic mail. You possibly can create branded, well-designed emails and automate them utilizing the Shopify Electronic mail app to gasoline your vacation season advertising marketing campaign. Be taught extra about it right here.
5. Arrange social media adverts to seize consideration
In line with a examine, about two-thirds of internet buyers in the present day use social media as part of their purchasing journey. However it’s additionally a indisputable fact that posting on social media or creating video content material is not sufficient to seize shopper consideration. To get your festive and vacation season sale offers seen, you need to leverage social media adverts.
Relying on which platform your viewers is essentially the most lively on, create adverts that announce your sale, share reductions and offers and even collections which are up on a particular value. However don’t neglect to mix it with a very good advert copy that lets buyers know that these offers are time-sensitive!
Relying on the social media channel you’re making use of, it’s also possible to arrange shoppable adverts like these to make it less complicated in your viewers to purchase merchandise they see within the promotions:
And here is how the advert expands once you click on on a product you are thinking about buying:
Undecided methods to get began with social media adverts your vacation advertising technique? Listed below are some sources to assist:
6. Run search engine adverts to faucet into intent
In line with a examine performed by Google, 39% of shoppers are influenced by a related search. This merely implies that for many of us, on-line purchasing journeys begin from the major search engines.
Now rating excessive up on the search outcomes when there’s a lot content material being printed, might be robust and time consuming. That is the place search adverts are available in.
Much like social media adverts, you need to use search adverts to direct visitors to your seasonal sale web page for particular key phrases. This can be sure that when somebody is looking for ‘christmas items’, your advert turns into seen to them proper on the high of the search outcomes.
Right here’s an instance of what search adverts seem like for Christmas advertising campaigns:
When you haven’t run search adverts earlier than and don’t know the place to start, we advocate studying this information first: The Google Advertisements Playbook: 13 Marketing campaign Sorts And What to Count on From Them.
7. Leverage content material advertising
Have you ever ever gotten caught in a rut the place you don’t know what present could be greatest for a festive celebration? Or did you run out of concepts to shock your family and friends on Christmas? Or possibly you’re internet hosting a celebration through the vacation season, however you don’t know what video games you possibly can play collectively?
The very very first thing you’re almost certainly to do, is head to the search engine to search for solutions. Now your shoppers are the identical!
To place issues into perspective, right here’s what number of month-to-month searches are made round Diwali items in numerous set ups:
And right here’s how many individuals are looking for Christmas present concepts across the vacation season in India; you need to use these to provide you with Christmas promotion concepts:
Now we’re not saying that each one of those searches had been made by somebody who finally did go on to make a purchase order on-line. However these had been shoppers with a excessive intent of constructing a purchase order, looking for data that they might use for on-line or offline purchasing.
You probably have a novel set of merchandise that fall into completely different search buckets, leverage content material advertising to focus on these key phrases. You can write a fast weblog with an inventory of present concepts. Or you possibly can merely create an Instagram information with the assistance of carousels to share present concepts out of your assortment of merchandise.
If not present concepts, you possibly can truly use content material advertising to share a narrative, discuss a delicate subject or one thing that your viewers cares about throughout this era. For instance, Heads Up For Tails all the time has well timed content material up on their weblog to information pet house owners in making the fitting purchases. Their focus is to teach first after which promote!
If content material advertising is a very new technique for you, we advocate you check out a few of our sources right here. From step-by-step guides to examples and concepts, you’ll discover one thing that may positively encourage you to offer content material a shot!
8. Attain out to your clients on SMS
Do you know that 64% of shoppers assume manufacturers ought to contact them by way of SMS extra usually?
There are about 75% of shoppers who need to obtain texts with particular provides or notifications of ongoing reductions. And that’s your signal to start out leveraging SMS advertising this festive and vacation season!
Attain out to your current clients and subscribers on SMS. Ship them a fast replace about your ongoing offers, allow them to know till when you’ve got the sale reside or share a particular coupon code with them to encourage them to go to your retailer.
Right here’s an instance of how mCaffeine makes use of SMS advertising to advertise seasonal provides:
You possibly can run a collection of SMS campaigns equivalent to these in your Christmas advertising too!
You probably have a retailer on Shopify, getting began with SMS advertising is very easy. All you might want to do is set up an app and arrange your textual content advertising campaigns. Discover all SMS advertising apps right here.
9. Attain out to your clients on WhatsApp
With about 340 million customers (and rising), India is WhatsApp’s largest market. There are greater than 100 billion messages despatched by way of WhatsApp day-after-day. That solely goes to say how continuously we use the chat app each day!
And that’s purpose sufficient so that you can begin utilizing WhatsApp for seasonal and vacation advertising.
Much like SMS advertising, you need to use WhatsApp to ship out broadcast messages to announce your gross sales and reductions. You possibly can even arrange follow-up messages to remind subscribers in regards to the ongoing sale when it goes reside, get better deserted carts and even nurture them post-sale with evaluate requests, product suggestions and extra.
Right here’s an instance of Diwali promotion being run on WhatsApp, directing the recipient to the sale web page on the model’s Shopify retailer:
Establishing a WhatsApp broadcast message or different advertising campaigns in your Shopify retailer is very easy. We’ve got a couple of app companions that allow sensible automations together with customized personalizations to make your campaigns more practical. Discover all our WhatsApp advertising apps right here.
10. Ship an replace on subscribers on Telegram
A preferred various to WhatsApp, the Telegram app has been downloaded greater than 220 million instances in India since August 2021. In line with The Subsequent Net, Telegram’s lively person base has grown by 110% in India final yr, making it one other promising channel for companies to achieve out to their clients for promotional functions.
Much like SMS and WhatsApp advertising, Telegram too can be utilized to ship out broadcast messages about your ongoing gross sales. You too can ship sale/ low cost updates through the vacation season to maintain clients within the loop and nudge them subtly in the direction of making a purchase order.
Some companies additionally use Telegram to create unique communities for his or her clients, whereby they share particular reductions or early chicken provides earlier than the vacation season sale truly kicks off.
Here is an instance of a model utilizing Telegram to broadcast the continuing promotions:
11. Leverage net push notifications
Owing to the rise within the variety of on-line companies, some shoppers have gotten skeptical about sharing their contact data with manufacturers. Think about getting bombarded with promotional messages on electronic mail, SMS, WhatsApp and different platforms!
That is the place net push notifications are available in, providing a comfortable contact communication channel. A retailer customer can simply subscribe to getting updates about offers and reductions with out sharing any of their contact data.
Right here’s how Boll and Department makes use of an online push notification to announce gross sales and reductions on their retailer through the vacation season:
And here is one from Bombay Shaving Firm:
You probably have been utilizing net push notifications to develop your subscriber record, be sure to make it a channel to advertise your seasonal sale. Begin early by selling an upcoming sale, constructing as much as the day of launch after which a couple of common updates to maintain folks engaged by automating messages across the time left to avail offers.
In case you haven’t tapped into net push notifications but, you possibly can simply obtain an app to get began. Discover all our net push notification apps right here.
12. Arrange present playing cards in your retailer
In line with a examine performed on the Indian retail market, the present card market within the nation is slated to develop at a CAGR of 18.4% from 2020-2025. The quantity exhibits how shoppers in the present day need to give the present of option to their family and friends at completely different events. And it’s not restricted to birthdays.
Arrange present playing cards in your Shopify retailer for Diwali, Christmas, New 12 months and each little event in between. They make for nice last-minute items that nobody minds receiving too!
However just remember to promote your present playing cards proactively on all well-liked channels of communication. Be it by means of social media, advert campaigns, net push, SMS and even with promotional banners on the web site, don’t neglect to get them within the limelight.
Right here’s an instance of a present card from Tanishq that can be used as an evergreen advertising technique, letting clients buy all year long.
Need to study extra about establishing present playing cards in your retailer for vacation advertising? Learn the information right here.
13. Arrange retargeting and remarketing adverts
If you begin selling your season sale, keep in mind that it’s not a one-time effort. A median web person sees about 5000 adverts day-after-day, on completely different channels and in numerous codecs. There’s a excessive likelihood that they might neglect about yours by the point they really have to make a purchase order.
This is the reason you might want to arrange retargeting and remarketing adverts to deliver again shoppers who had proven curiosity in your preliminary set of promotional adverts or different advertising efforts to advertise seasonal, festive and vacation gross sales.
Since that is an viewers that’s already conscious of your reductions and the offers you’re providing and has been launched to your model earlier than, they’re extra more likely to convert. In line with research, the common click-through charge (CTR) for adverts is 0.07%, whereas the common CTR for retargeting and remarketing adverts is about 0.7%, getting you extra ROI in your campaigns!
Operating retargeting adverts on social media and remarketing on engines like google is straightforward if in case you have a Shopify retailer. We’ve got quite a lot of apps that you need to use to arrange these campaigns and automate the method. Discover all of them right here.
When you’re new to operating retargeting adverts, you possibly can learn our information right here earlier than getting began.
Whereas we’ve listed out some primary steps to make sure you maximize your seasonal advertising technique, vacation advertising methods could fluctuate based mostly on who you’re concentrating on, what you provide and the sources accessible to you. There isn’t any one-size-fits-all method to seasonal advertising. However in relation to eCommerce vacation advertising, there are a couple of greatest practices and suggestions that we do advocate following:
- Arrange an internet retailer
- Perceive your clients and determine wants
- Create reductions that match into the festivities
- Attain out to your current clients
- Get began with advertising early on
1. Arrange an internet retailer
In line with Shopify India’s Festive Procuring Report 2021, 76.9% Indian shoppers present deep inclination in the direction of on-line purchasing this festive season due to the comfort it provides. One other examine states that there can be round 75 million on-line consumers collaborating within the festive season gross sales actively. So if you happen to don’t have an internet retailer already, these numbers are an indication it’s time to arrange one.
With Shopify, you possibly can have your on-line retailer up and operating in just some steps. With a simple drag and drop builder, stunning Shopify themes to offer your storefront a very good feel and appear and apps that may show you how to promote extra, the eCommerce platform is trusted by tens of millions of companies worldwide.
2. Perceive your shoppers and determine what they’re searching for
Festive and vacation season gross sales aren’t nearly reductions and offers. Shoppers are additionally trying to purchase particular objects throughout this era and in your seasonal advertising campaigns to be a hit, you might want to perceive and determine this want.
For instance, earlier than and through Diwali, Indians are inclined to undergo weeks of spring cleansing. So if you happen to’re operating a dropshipping retailer, you possibly can truly begin promoting cleansing merchandise.
Equally, round Christmas, everybody’s searching for concepts to shock their family and friends. You possibly can create reductions round well-liked merchandise that can be utilized as gifting objects and run a Secret Santa sale.
We even have an inventory of trending merchandise you possibly can promote on-line. Test it out right here!
3. Create reductions that match into the festivities
If you need shoppers to have interaction with you, you might want to be related with the seasonal gross sales you’re operating too!
For instance, throughout Diwali, shoppers have a tendency to purchase budget-friendly items and sweets for his or her neighbors. So ideally, you need to create present hampers or bundle offers on merchandise that match the invoice! You can even provide volume-based reductions.
Equally, throughout New Years, everyone seems to be attempting to make resolutions for a more healthy yr forward or altering issues round them to a ‘new’ feel and appear. When you’re a trend and clothes retailer as an illustration, you possibly can truly create reductions round ‘season superstar favourites’.
We’ll provide you with one other instance of a Christmas advertising marketing campaign. Throughout Christmas, persons are taking a look at a well timed supply of orders; so you possibly can create a suggestion across the delivery you provide.
4. Don’t neglect reaching out to your current clients
In line with research, buying a brand new buyer can value 5 instances extra than retaining an current one. The identical holds true in relation to bringing again a buyer to purchase from you once more vs convincing a brand new one to discover your offers. The examine additionally states that the success charge of promoting to an current buyer is 60-70%, whereas the success charge of promoting to a brand new buyer is merely 5-20%.
So once you arrange your vacation season provides, be sure to don’t neglect to inform your current clients. Attain out to them on electronic mail, SMS, WhatsApp or announce the sale on the social media platform they’re essentially the most lively on!
Word: You probably have a brick and mortar (bodily, offline) retailer, be sure to let walk-in clients know of the net sale as properly.
5. Get began early!
The trick to get consideration in instances when everyone seems to be placing their greatest foot ahead, is to start out early.
Arrange and begin selling your festive and vacation season sale early on. You possibly can arrange a pre-launch web page and begin sneak-peek seasonal advertising campaigns throughout all channels, to maintain your viewers engaged and looking out ahead to what you’ve got in retailer for them.
Relying on who your viewers is and what you’re providing, it’s also possible to take into account taking pre-orders on the upcoming sale. That means you possibly can safe your gross sales even earlier than the season hits!
Festive and vacation purchasing season is the perfect time for on-line companies to achieve out and have interaction their viewers by becoming a member of them in all of the celebrations. However extra importantly, it’s that interval of the yr the place persons are in a prepared state of constructing purchases for one purpose or one other; be it gifting for Diwali, stunning buddies with Christmas items or somewhat self-indulging earlier than the New 12 months kicks in.
So benefit from this time to place your online business up, entrance and heart to seize some consideration!
You probably have a retailer on Shopify, it’s a lot simpler to get began with all the vacation advertising methods we’ve shared above.
From electronic mail advertising to net push notifications, pop-ups and extra, there’s a Shopify app for every little thing. Discover all our apps right here.
And if you happen to need assistance with something, you possibly can even discover a Shopify knowledgeable to work with you to get the ball rolling. Discover them right here.
Continuously requested questions on festive and vacation season advertising
Which is the festive and vacation season in India?
In India, it’s Navaratri that kicks off the festive season. After which, comes Dussehra and Diwali that are the highlights of the Indian festivals. The vacation season sometimes begins a couple of days after Diwali, for Christmas and New 12 months in December.
Why is the festive season essential for companies?
Throughout the festive season, shoppers are making purchases for quite a lot of causes. From gifting to residence enhancements and extra, there’s sometimes rather a lot going. For companies to thrive, that is the perfect interval to draw these buyers as they’re in a prepared state of buying. In line with The Confederation of All India Merchants that represents tens of tens of millions of companies throughout the nation, the gross sales of its members through the one-month festive season elevated to greater than INR 720 billion in 2020, and is predicted to go larger this yr.
How do you improve gross sales through the festive season?
The primary factor you might want to do through the festive season is ready up your on-line retailer and create offers and reductions on merchandise of curiosity through the interval. Then you need to leverage all channels like electronic mail, social media, adverts, search engine, SMS, WhatsApp and net push notifications to let shoppers find out about them. However the true hack lies in making these offers and reductions time-sensitive, to nudge folks to purchase from you nearly immediately.
What’s a seasonal or vacation advertising technique?
A seasonal advertising technique takes into consideration particular time durations the place there’s more likely to be extra shopping for exercise or demand. This could possibly be festivities like Diwali, Christmas, Thanksgiving or Holi, essential occasions, nationwide and world holidays. However it may additionally imply different components which are related to your business and target market, for instance summer season, winter, fall and so on. A very good instance of seasonal advertising concepts is the Diwali Sale or the Secret Santa sale that companies run earlier than Christmas.
What are some vacation advertising methods for small companies?
One of the best ways to market your small enterprise through the vacation season is to achieve out to your current clients with the offers and reductions. Encourage them to purchase from you once more and in addition refer their buddies to your retailer. You possibly can even arrange referral advertising campaigns to get them to actively promote your offers and reductions. One other means is to meet up with social media traits or promote your online business with the assistance of micro influencers.