High 10 nonetheless make up half of high 250’s gross sales


The highest 10 of Austria’s 250 largest on-line shops had a profitable yr in 2020. Collectively, the highest 10 made up virtually half of the highest 250’s complete on-line gross sales. Although there are new on-line retailers within the high 10, Amazon.de stays undefeated.

Earlier analysis confirmed that the highest 10 on-line retailers in Austria accounted for virtually half (49.7 p.c) of the highest 250’s on-line gross sales in 2019. Inside that yr, the highest 250 of on-line retailers in Austria noticed their complete turnover develop from 3.17 billion to three.60 billion euros.

Round €5 billion in gross sales

New knowledge revealed by ecommerceDB exhibits {that a} yr later, in 2020, the highest 250 on-line shops in Austria generated a turnover that amounted to round 5 billion euros (4.90 billion euros to be actual). This can be a year-on-year progress of round 35 p.c.

‘The highest 250’s turnover had a 35 p.c year-on-year progress.’

With 2.3 billion euros in internet gross sales, the highest 10 on-line shops produced virtually half (47.2 p.c) of the full internet gross sales generated by the highest 250 once more. Dr. Anton Salesny from the Institute for Retailing & Information Science at Vienna College of Economics and Enterprise says: “the info over the previous few years exhibits vital progress of the highest gamers and, related to this, a powerful market focus of those within the e-commerce market.”

Amazon.de undefeated chief in Austrian market

The chief of the highest 10 largest on-line shops continues to be Amazon.de, which generated a complete internet gross sales of 1.1 billion euros. “Amazon.de’s incomparable success in Austria has to do with pricing. In comparison with Germany, product costs are typically increased in Austria. As Amazon.de presents ‘German’ costs, it has a bonus over rivals”, says Salesny.

‘Amazon.de has a bonus over rivals due to its pricing.’

The ecommerce large is adopted by Zalando.at with 328.7 million euros in internet gross sales. MediaMarkt.at is in third place with 144.3 million euros in internet gross sales. In 2019, it made 71.9 million euros. THis exhibits that the retailer is rising quick in Austria.

Present high 10 on-line shops in Austria

That is the present high 10 of ecommerce web sites in Austria:

Amazon.de 1.13 billion euros
Zalando 328.7 million euros
MediaMarkt 144.3 million euros
Common 136.5 million euros
Otto 120.6 million euros
H&M 105.6 million euros
Store Apotheke 101.8 million euros
Apple 98.7 million euros
XXXLutz 92.8 million euros
Electronic4you 74.5 million euros


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