Getting Your E-Commerce Retailer Prepared for Christmas and New Years


So, by this time in the vacation season, perhaps you’re feeling a little bit….bloated. Whether or not that be from Thanksgiving turkey, or vacation promotions. And we get it. The vacation season is a marathon of creating e mail campaigns, designing pop-ups and banners, even exploring new app market companions. And hopefully, by now, you’ve accomplished some mild homework on issues like getting Black Friday and Cyber Monday Prepared.

However of course, it doesn’t take an professional in e-commerce to know that for many individuals, the vacation season is about one main occasion: Christmas. Or, properly, Christmas and different household and culture-oriented December holidays, main up to New Yr’s. Christmas e-commerce gross sales are a important a part of sustaining a profitable on-line retailer, so determining some Christmas-specific methods will go a great distance in making the general season profitable.

Whereas Christmas is a gift-giving vacation, and New Yr’s usually isn’t, we suppose each are necessary components of a wholesome e-commerce finish of the yr season, and wish to do our greatest to deliver you some up to the minute suggestions and methods to ringing in the new yr in the black.

Christmas: What You Have to Know

Okay, we take it that you simply already know one thing about Christmas and the way it’s a nice alternative to run promotions and enhance gross sales. However do you know that it’s additionally a nice time to give your store a spruce (no, not a spruce tree) to make it possible for all the pieces is prepared for an inflow of new prospects? Out of your web site’s design and product descriptions to the general look and really feel of the retailer (focused on a new theme? Take a look at some ideas in our article all about it), a as soon as over might imply a two-fold return on your invested time.

What proportion of vacation gross sales are on-line? Nicely, estimates counsel that gross sales went up 13.6% in 2019, and with the pandemic, this quantity is solely anticipated to develop.

Additionally, it’s value noting that, no matter the place you’re in the world, your vacation promoting season technique shouldn’t be about one vacation in explicit. Even when you’re zeroing on “Christmas” as your greatest money-making alternative, preserve in thoughts there may be a wealth of culturally necessary gift-giving holidays in December, throughout the world. And whereas many manufacturers (particularly these primarily based in Europe or North America) use Christmas as shorthand to confer with gift-giving in December, relying on your goal advertising and marketing, it could be worthwhile to additionally do some planning round holidays like Hanukkah, Kwanzaa, Tet, and so forth, that folks have a good time and alternate presents for.

Throughout the world, the finish of the yr indicators a time to be with household and mates, and to take inventory of the yr. Take into consideration your store’s position in spreading this festivity and cheer, whether or not or not it falls into conventional “Christmasy” fare.

Don’t be afraid to have a good time range and be multifaceted in your strategy to the vacation season. As lengthy as you do so in a method that honors the spirit of the particular person vacation and feels genuine to you, it ought to really feel the identical to your potential prospects.

USPS stamps Christmas

This USPS banner takes a multicultural strategy to the vacation season

In different phrases, no matter what you’re promoting this vacation season, there may be a method to do so in a method that brings real pleasure to your prospects, as properly as income to your retailer.

Getting Your Store Prepared for Christmas Gross sales

As we mentioned in our information to preparing for Thanksgiving, the key to a profitable vacation promoting season is a little little bit of superior planning. The identical goes much more for the Christmas gross sales season, as a result of you’ll be able to guess that your prospects might be occupied with their vacation plans earlier than we hit December 1st. So, how does one get their shope revved up for some Christmas buying?

Gift ideas labeled on the storefront

Do you have got a present concept? Assist your prospects to discover it!

The primary reply lies in vacation storefront preparedness. Peek our complete article on 8 Issues You Have to Do to Get Your Web site Prepared for the Holidays, or learn on for some Christmas particular highlights:

  • Select a seasonal merchandise to spotlight for Christmas (and one other for New Years!): This may very well be a small merchandise that might make a good stocking stuffer or “I’m stumped” present, one with a nice thematic tie-in to Christmas (say, a pine scented candle, or gingerbread scented cleaning soap), or simply one in all your best-sellers.
  • Test your stock inventory for Greatest promoting merchandise: talking of finest sellers, an e-commerce retailer’s worst nightmare has received to be operating out of common items at the top of the vacation buying season (on this case, a couple of weeks earlier than Christmas). Test your stock now, and ensure you’ve ready (and even overprepared) for a rush of December gross sales.
  • Take into account buyer loyalty: the finest prospects are repeat ones. How is your store interesting to prospects who’ve already purchased (and beloved!) your wares? Take into consideration a particular coupon for repeat prospects for the festive season to get them occupied with your store once more.
  • Put money into promoting: which brings us to…

Christmas + Promoting = Your Success Technique

Of course rising vacation income no doubt entails amping up your promotional calendar, and giving your prospects a fair proportion of nice offers and specials to get them to come to you for the gadgets on their vacation buying checklist.

A key part of on-line promoting in the course of the Christmas vacation rush is by means of promoting these offers. And also you’re in luck, as a result of we have already got a step-by-step information detailing all of the ins and outs of creating your finest vacation promoting plan.

Learn all about eCommerce promoting for the holidays, and keep in mind to adapt your plan particularly to Christmas and its December counterparts.

Don’t Neglect! Christmas Transport Deadlines

As an e-commerce store, you’re no stranger to planning for uncertainty, particularly when it involves delivery and supply. However when it involves getting prepped for Christmas gross sales, listed below are some necessary dates to preserve in thoughts:

For USPS: to be protected, they counsel getting retail floor shipments in by December fifteenth and USPS Precedence mail in by December twenty third.

For UPS Transport: the vary is virtually the identical, with the slowest mail (UPS floor) delivery out by December fifteenth and UPS Subsequent Day Air Transport by round December twenty third.

For FedEx: the ranges are extra drastic, with their slowest companies suggesting a delivery date of no later than December ninth.

Arka Packaging and Supplies

Ecwid pal Arka may assist packaging wants

In common, a good rule of thumb is, the earlier you ship, the higher. Many retailers get outcomes by doing a post-office drop each two or three days. US-based retailers may additionally make the most of USPS pickups throughout their common supply occasions.

Bonus Ideas for Christmas Preparedness

There isn’t a lot we haven’t lined as far as technique is involved in our all-encompassing Important Information to Vacation Promotions for E-Commerce Shops, however it could be useful to spotlight some methods in which Christmas (and associated gift-giving) presents distinctive alternatives.

Tip 1: Don’t neglect about decorations! Suppose snowflakes on banners and festive color-coordinated decorations. We know your e-commerce platform can’t supply contemporary baked cookies to greet prospects at the door, so rolling out a festive, digital welcome mat is going to take a little little bit of further creativity.

Ecwid email marketing guide cover

Even Ecwid takes benefit of vacation theming with our personal content material

Tip 2: We advocate getting further ready for the vacation season by including some helpful key phrases to product descriptions. Something from “nice present” to “stocking stuffer” would possibly assist information your prospects to the gadgets that you simply suppose will work finest for their vacation wants.

On the lookout for extra? Learn all about getting your product descriptions prepared for your market’s Christmas season, and different site visitors technology concepts in our article particularly about all issues vacation advertising and marketing.

New Yr’s = New Alternative

Of course the greatest gift-giving holidays are the ones that usually fall in mid-to-late-December. However, it’s necessary to not neglect about New Yr’s (each Eve and Day). Although New Yr’s is not often forgotten as the end-cap of the vacation season, usually it’s dominated out as a income driver for e-commerce shops. We suppose that’s a huge mistake!

Not solely are their nice “new yr’s decision” sort promotions run throughout this week between Christmas and the begin of the new yr, but additionally, New Yr’s celebrations have gotten an more and more common time to deliver host presents to events, or to spend money on some joyful take-out, celebration appetizers, and so forth, to kick the New Yr off in a hearty method (we’re  you, eating places!).

So, the best way to capitalize on the New Yr’s crowd? Right here, we current you with a couple of our greatest suggestions:

New messaging (New you)

Even when you’re not promoting fitness center memberships, you’ll be able to nonetheless get a lot of mileage out of a good New Yr’s promotion. Take into consideration the methods in which the merchandise you promote would possibly assist a individual flip over a new leaf, check out one thing new, or develop into empowered to be their finest self.

Now, create a advertising and marketing marketing campaign that goes together with that message (pulling out the traditional stops like e mail advertising and marketing, product ribbons and social media ads), a voila! A new gross sales alternative to carry that vacation season income push into the New Yr.

Low cost festivity

When all else fails, run a new sort of sale. A good one. One thing that can sign to your prospects that this yr, they need to be trying ahead to new and thrilling alternatives along with your retailer.

By no means provided free delivery earlier than? Now’s a nice time! Have a lot of unsold stock left? How a couple of clearance sale? A departure from the regular supply will sign to potential consumers that your store is one that may embrace new concepts and roll out pleasure for everybody.

Need Even Extra Ideas?

We have a complete studying checklist of related articles, suggestions, and methods for promoting on-line in the course of the vacation season. Need a break from the weblog type? Take a look at our podcast particular on getting vacation prepared.

After which head over to your management panel to get in the promoting spirit.

Allow us to know what labored for you this Christmas and New Yr, in the feedback under!


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