93% of on-line shops in Italy supply PayPal


On-line fee methodology PayPal is well-known inside Europe, however the utilization of PayPal in on-line shops varies between nations. In Italy, 93 % of on-line shops supply PayPal as a fee methodology. On the opposite finish of the spectrum, PayPal is barely supplied in 1 % of Serbian on-line shops.

The US-based fee methodology PayPal has turn into a widely known fee choice inside Europe. Simply final yr, it was the most well-liked fee methodology in Germany and the UK, for instance. In accordance with the Statista World Client Survey, it reaches utilization charges above 90 % amongst on-line fee service customers within the UK, France and Germany.

PayPal in comparison with different strategies

When evaluating PayPal to different fee strategies, it’s extremely in style. In solely 12 out of the 43 nations analyzed by ecommerceDB, the fee methodology had single-digit utilization charges. AmazonPay, for instance, reaches double-digit utilization charges in solely two of the analyzed nations.

Italian shops take the lead

Latest analysis by ecommerceDB analyzed the seller aspect to search out oud the place on-line shops supply PayPal as a fee methodology. The analysis took into consideration the highest 100 on-line shops in 43 completely different nations. Italian on-line shops take the lead in PayPal utilization, with no less than 93 % of them providing it.

paypal research

In 88 % of German on-line shops, PayPal is obtainable as a fee methodology. This was adopted carefully by Spain and Austria the place 86 % of on-line shops supply PayPal. The nation with the bottom share of on-line shops providing PayPal is Serbia, the place just one % of the Serbian prime 100 shops use PayPal.

‘Most Western European nations rank comparatively excessive.’

The analysis additionally checked out nations exterior of Europe. Australia scored excessive as effectively, with 92 % of shops utilizing PayPal. In accordance with ecommerceDB most western European nations and the US rank comparatively excessive, whereas Asian and Jap European nations are typically in decrease ranks.


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