5 Content material Advertising and marketing Concepts for January 2022


Content material connects a enterprise to shoppers not only for promoting but additionally for sharing data, humor, and expertise. However producing content material concepts may be difficult.

Do not forget that content material advertising and marketing is the act of making, publishing, and selling articles, podcasts, and related that appeal to, have interaction, and retain an viewers of consumers.

What follows are 5 content material advertising and marketing concepts nearly any enterprise can use in January 2022.

1. Begin a Podcast

Podcasting has moved from a fringe medium to a standard option to share concepts.

Within the U.S., there are roughly 120 million podcast listeners, based on Statista. If all of these are adults, one thing like 45% of People older than 18 take heed to podcasts.

So podcasts are widespread. They’re additionally versatile.

A podcast can cowl any subject. On the time of writing, Privycast, an leisure present about bathrooms and bogs, had 42 episodes on Apple Podcasts.

Screenshot of Privycast page on Apple Podcasts

Privycast is an leisure podcast about bogs.

If a podcast in regards to the restroom can exist and even appeal to an viewers, so can a podcast about vogue, instruments, do-it-yourself merchandise, health, and so forth. Each enterprise can discover a possibility to begin and preserve a podcast. Make it a New 12 months’s Decision.

2. Public Area Day: January 1

In the US, January 1 marks when inventive works corresponding to music, movies, and books can enter the general public area. Which means that the works’ U.S. copyright protections have expired.

Drawing of Winnie the Pooh by a fire from artist E. H. Shepard

First revealed in 1926, the guide “Winnie the Pooh” will enter the general public area in the US in 2022. This illustration by artist E. H. Shepard comes from the 1926 model.

Inventive works enter the general public area in America after considered one of three timeframes:

  • 70 years after the dying of the writer,
  • 120 or 95 years after creation or publication of a piece with a number of authors,
  • 95 years after publication for works created from 1923 to 1977.

All of those teams got an extension in U.S. copyright safety in 1998 with the Copyright Time period Extension Act (CTEA). The invoice was nicknamed the “Mickey Mouse Safety Act” because the well-known character was first seen in 1928 and, due to this fact, Mickey’s copyright was prolonged by 20 years with this laws.

One other fascinating reality in regards to the CTEA is that Consultant Sonny Bono sponsored the invoice. Bono was an entertainer earlier than he was a politician and is the primary member of the U.S. Congress with a primary pop single.

Public Area Day provides companies a number of alternatives for content material creation. The obvious is with booksellers, music-related corporations, and artwork retailers, however many corporations will discover methods to attach with nice works of the previous.

For instance, a vendor of used books may publish a sequence of critiques. Every would function a guide getting into the general public area in 2022. The sequence would possibly begin with Ernest Hemingway’s “The Solar Additionally Rises.” Subsequent up might be A. A. Milne’s “Winnie the Pooh.”

3. Stroll Your Canine Month

Photo of a female walking a dog by a park

Get out and stroll your canine in January as a part of Stroll Your Canine Month. Picture: The Inventive Trade.

January is Nationwide Stroll Your Canine Month in a number of Northern Hemisphere nations. This occasion encourages people to get outdoors regardless of the climate.

Content material entrepreneurs at pet provide or pet meals corporations may have the very best outcomes with this subject, however Stroll Your Canine Month may additionally attraction to out of doors way of life manufacturers.

The concept may be properly fitted to a listicle. Listed here are some instance titles.

  • “21 Causes to Have fun Stroll Your Canine Month,”
  • “15 Ingenious Methods to Stroll Your Canine,”
  • “9 Well being Advantages Related to Canine Strolling,”
  • “10 Temper-boosting Advantages of Strolling Your Canine,”
  • “8 Methods Canine Are Good for Your Well being.”

4. King Tut Found: January 3

On January 3, 1924, archeologist and Egyptologist Howard Carter and his workforce discovered a big stone containing a stable gold coffin and the mummified Pharaoh Tutankhamen.

Photo of gold statue of King Tut

Tutankhamun’s golden masks is among the most recognizable Egyptian artifacts. Picture: Roland Unger.

Cater had been working in Egypt since a minimum of 1907 and had found Tutankhamen’s tomb in November 1922. Nevertheless it took two extra years to search out the stays of King Tut himself.

King Tut was not a widely known pharaoh in Carter’s period. However due to the wealth of the tomb and several other Western museum excursions, Tutankhamen is now, maybe, among the many most recognizable Egyptian pharaohs.

The anniversary of King Tut’s discovery (restoration) is a content material alternative for a lot of companies, together with any attire, furnishings, or house decor retailer with Egyptian or Jap-themed merchandise.

5. Tweetstorm a Listicle

The time period “tweetstorm” can have a detrimental connotation, however on this context, it describes a long-form Twitter put up prolonged as a thread.

Begin with a catchy put up. Then fill out the subject by replying to your personal put up.

The tweetstorm format is an effective option to promote a listicle. Think about you’ve got a 10-item record. Write a “title tweet” that pitches the idea. Then reply 5 occasions the place every is among the objects from the listicle. Then put up a hyperlink to the complete article.

Right here is an instance from the “Phil from 4 Day Week” Twitter feed.

The title tweet reads, “I began publishing search engine optimisation weblog posts initially of the 12 months. Now ~200 individuals go to my web site organically every day.”

Phil follows this up with eight replies to make the thread. The primary 5 are listicle factors:

  1. Establish subjects to put in writing about,
  2. Write an overview,
  3. Outsource the writing,
  4. Refactor,
  5. Wait patiently.

Phil additionally hyperlinks to an article on his web site.

One of many replies within the tweetstorm thread ought to hyperlink to the listicle you wish to promote.

On your January 2022 content material advertising and marketing, discover a number of of your organization’s prime listicles and promote them with a tweetstorm thread.


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